GUIDE Adobe Customer Journey Analytics CJA Business Practitioner Professional

Which steps should be performed when conducting exploratory data analysis in Adobe CJA? (Select two.)

Apply Data Filters

Enable Campaign Quotas

Use Pre-Built Templates

Define Key Metrics

Apply Data Filters

Define Key Metrics

What is the most accurate definition of the "Approve" feature in the date range manager?

It allows non-admin users to access the date range.

It locks the date range for editing by all users.

It makes the date range editable for non-admin users.

It informs users that the date ranges are "official."

It informs users that the date ranges are "official."

At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?

5 subfolders

100 subfolders

50 subfolders

10 subfolders

10 subfolders

Which distribution method should be used to send project reports via email in Adobe CJA?

Report Scheduler

Campaign Delivery Module

Email Distribution Channel

Data Export Service

Report Scheduler

What are the supported export file types for 'Send file now' or 'Send file on schedule' within a Customer Journey Analytics Workspace?

XLS/XLSX, PDF

CSV, PDF

TSV, CSV

XML, XLS

CSV, PDF

Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?

Update the calculated metrics definition.

Enable advanced data processing for regional segmentation.

Increase the report delivery frequency.

Apply the "Region" filter and reschedule the report.

Apply the "Region" filter and reschedule the report.

An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?

Create a filter for all events with condition as channel = mobile OR website OR phone call.

Create a calculated metric with sum of all engagement events multiplied by total number of channels.

Create a calculated metric with sum of all engagement events divided by total number of channels.

Create a calculated metric using total sessions instead of engagement events.

Create a calculated metric with sum of all engagement events divided by total number of channels.

Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?

Line Chart

Summary Table

Scatter Plot

Bar Chart

Line Chart

Which report type is best suited for evaluating customer activity trends over time?

Campaign Overlap Report

Summary Report

Data Distribution Table

Cohort Analysis Report

Cohort Analysis Report

A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.

All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.

Which one would best support product category analysis?

The data view with product analytics and email survey data only.

The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.

The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

The data view with email send data, web analytics data, sales data, survey information, and product classification information.

The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

Which actions must be completed before sharing a report with business stakeholders?(Select two.)

Define Report Permissions

Generate a Report Preview

Apply Relevant Filters

Create Custom Report Templates

Define Report Permissions

Apply Relevant Filters

Which component should be used to calculate average purchase value per customer in Adobe CJA?

Campaign Tracker

Profile Attribute Mapper

Calculated Metrics

Data View Manager

Calculated Metrics

Which settings should be configured when defining a new segment in Adobe CJA?(Select two.)

Data Ingestion Type

Segment Timeframe

Identity Stitching Rules

Inclusion Criteria

Segment Timeframe

Inclusion Criteria

What is the primary benefit of organizing projects in logical folders in Adobe CJA?

Increases campaign execution speed

Improves report sharing efficiency

Reduces data storage costs

Enhances customer data segmentation

Improves report sharing efficiency

What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?

Workspace-level curation is a primary filter and overrides any product profile level governance of components in the Adobe Experience Cloud Admin Console.

Workspace-level curation and product profiles governance in the Adobe Experience Cloud Admin Console of curated components cross-synch to maintain alignment.

Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.

Product profiles have no impact on component visibility in Workspaces.

Workspace level curation is a secondary filter that applies after application of product profiles governed components in the Adobe Experience Cloud Admin Console.

Which Adobe CJA component best represents customer engagement overlap across different marketing channels?

Flow Visualization

Data View Manager

Engagement Tracker

Segment Overlap Report

Segment Overlap Report

Which Adobe CJA component is best suited to summarize customer behavior across data views?

Summary Table

Segment Overlap

Calculated Metric

Attribution Model

Summary Table

Which types of segment conditions ensure that only relevant customer actions are included in a report?(Select two.)

Profile Segment Filters

Event-based conditions

Metric-based conditions

API Query Filters

Event-based conditions

Metric-based conditions

Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?

Adjust the campaign priority settings.

Enable identity resolution for all campaign events.

Update the date range to cover the entire quarter.

Create a custom metric for campaign tracking.

Update the date range to cover the entire quarter.

Which visualization best represents how visitors leave or continue through a predefined sequence of touchpoints?

Fallout

Cohort Analysis

Flow

Scatterplot

Fallout

An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?

Mobile Scorecard

Workspace Project

Ad Hoc Analysis Panel

Report Builder Report

Mobile Scorecard

Which components should be used when creating calculated metrics in Adobe CJA?(Select two.)

Event Types

Metrics

Dimensions

Data Processing Rules

Metrics

Dimensions

Which settings should be reviewed when creating a recurring report schedule?(Select two.)

Export File Format

Report Delivery Frequency

Data Source Permissions

Data Retention Policies

Export File Format

Report Delivery Frequency

Which key steps should be performed when translating business questions into data components in Adobe CJA?(Select two.)

Apply Pre-Built Visualizations

Create Data Views Manually

Identify Relevant Metrics

Define Dimensions for Analysis

Identify Relevant Metrics

Define Dimensions for Analysis

Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?

Data Retention Rate

Profile Data Access

Page Views

Campaign Sync Logs

Page Views

Which Adobe CJA features support in-depth data analysis?(Select two.)

Profile Merge Policy Manager

Campaign Execution Logs

Data View Filter Editor

Calculated Metrics Builder

Data View Filter Editor

Calculated Metrics Builder

Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?

Update the date range to cover the entire quarter.

Create a custom metric for campaign tracking.

Adjust the campaign priority settings.

Enable identity resolution for all campaign events.

Update the date range to cover the entire quarter.

You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.

However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.

Which of dimension would be used in the lookback window of an attribution model to answer this question?

Session

Person

Custom Time

Conversion Time

Session

Which actions should be performed before generating a trend analysis report in Adobe CJA?(Select two.)

Define Metrics and Dimensions

Apply a Date Range Filter

Enable Real-Time Data Sync

Create Data Export Rules

Define Metrics and Dimensions

Apply a Date Range Filter

A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.

Which component could be used to support differentiating first time users from return users within a given reporting window?

Sessions starts Metric

Return user Dimension

New session Metric

Session type Dimension

Session type Dimension

Which analysis method should be used to determine how often customers return after making a purchase?

Data Aggregation Report

Retention Analysis

Trend Line Report

Engagement Scoring

Retention Analysis

Which steps should be taken to securely share reports with external business partners in Adobe CJA?(Select two.)

Create Custom Data Views

Apply Data Privacy Rules

Assign Temporary Report Access

Use Report Export Templates

Apply Data Privacy Rules

Assign Temporary Report Access

Which actions are necessary when configuring a data view in Adobe CJA?(Select two.)

Enabling Data Encryption

Assigning Metrics and Dimensions

Activating API Event Triggers

Defining Component Labels

Assigning Metrics and Dimensions

Defining Component Labels

Which field must be defined when configuring a data view for multi-channel reporting?

Identity Field

Campaign Activation Date

Data Refresh Interval

Metric Calculation Rule

Identity Field

Which settings should be enabled when analyzing data for customer segmentation?(Select two.)

Use Profile Merge Policies

Enable Real-Time Data Refresh

Schedule Data Ingestion Checks

Apply Event Filters for Specific Actions

Use Profile Merge Policies

Apply Event Filters for Specific Actions

Which type of segment rule should you use to create a group of customers who made purchases within the last 90 days in Adobe CJA?

Event Filter by Date Range

Profile Attribute Assignment

Dynamic Segment Rule

Calculated Metric Based Filter

Dynamic Segment Rule

What should be configured to ensure that only relevant data fields are visible in a shared report?

Data Privacy Rules

Field Permission Manager

Data Field Curation

Custom Metric Builder

Data Field Curation

What is the primary function of a Segment in Adobe CJA?

Automating data ingestion

Creating data visualizations

Filtering data for analysis

Exporting reports to external tools

Filtering data for analysis

Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?

Update calculated metrics definitions.

Reassign campaign metrics to the engagement tracking report.

Enable real-time data syncing for new campaigns.

Adjust the eligibility criteria to target returning customers correctly.

Adjust the eligibility criteria to target returning customers correctly.

What is the first step when scheduling a recurring report in Adobe CJA to ensure proper delivery?

Assign campaign quotas

Define report permissions

Create an export template

Set the report delivery frequency

Define report permissions

Which Adobe CJA features support project-level report sharing?(Select two.)

Report Sharing Settings

Profile Sync Module

Campaign Priority Manager

Folder Management

Report Sharing Settings

Folder Management

Which feature in Adobe CJA allows automated report delivery to business stakeholders?

Report Scheduler

Data Distribution Manager

Identity Sync Service

Campaign Execution Module

Report Scheduler

Which Adobe CJA component is best suited to summarize customer behavior across data views?

Attribution Model

Summary Table

Calculated Metric

Segment Overlap

Summary Table

Which Adobe CJA feature enables tracking customer interactions across multiple channels by stitching identities?

Cross-Channel Attribution

Data Ingestion Tracker

Identity Graph Integration

Campaign Overlap Analysis

Identity Graph Integration

Which Adobe CJA features support audience segmentation in reporting?(Select two.)

Segments

Custom Data Views

Segment Overlap Tool

Campaign Execution Module

Segments

Segment Overlap Tool

Which component should be used to calculate average purchase value per customer in Adobe CJA?

Campaign Tracker

Data View Manager

Profile Attribute Mapper

Calculated Metrics

Calculated Metrics

Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?

Create a calculated metric for customer journeys.

Enable identity stitching across data views and refresh the report.

Apply segment filters for other channels.

Add a new campaign view for tracking all channels.

Enable identity stitching across data views and refresh the report.

Which Adobe CJA features enable automated report delivery?(Select two.)

Calculated Metrics Engine

Data View Manager

Scheduled Exports

Report Scheduler

Scheduled Exports

Report Scheduler

Which types of segment conditions ensure that only relevant customer actions are included in a report?(Select two.)

Profile Segment Filters

Event-based conditions

API Query Filters

Metric-based conditions

Event-based conditions

Metric-based conditions

Which settings should be enabled when analyzing data for customer segmentation?(Select two.)

Use Profile Merge Policies

Schedule Data Ingestion Checks

Enable Real-Time Data Refresh

Apply Event Filters for Specific Actions

Use Profile Merge Policies

Apply Event Filters for Specific Actions

In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?

Custom Dimension Cohort

Latency Table

Rolling Calculation

Conversion Metric Cohort

Custom Dimension Cohort

Which type of segment condition should be used to extract only high-value transactions from a dataset in Adobe CJA?

Segment with metric-based condition

Static Filter

Event Trigger Filter

Date Range Filter

Segment with metric-based condition

Which visualization do you choose to visualize and analyze exact customer paths?

Cohort table

Flow

Treemap

Scatterplot

Flow

Which Adobe CJA feature allows automatic updates of scheduled reports?

Data Sync Manager

Profile Update Service

Report Scheduler

Batch Processing Engine

Report Scheduler

The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team is uncovering the reason for these calls using a Data View that combines call center & website analytics data, and they want to know what part of the site is driving the call center volume up.

Which action would help answer that question?

Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).

Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?

Enable identity resolution using the customer email address.

Apply a calculated metric for cross-channel activity.

Use the Segment Overlap feature.

Reprocess the data ingestion rules.

Use the Segment Overlap feature.

Which actions are necessary when interpreting campaign performance in Adobe CJA?(Select two.)

Check Identity Resolution Logs

Review Campaign Metrics

Enable Real-Time Data Sync

Monitor Conversion Rates

Review Campaign Metrics

Monitor Conversion Rates

What does the "Exclude" filter option do when applied to a component in Adobe CJA?

Deactivates event triggers temporarily

Prevents datasets from being processed

Excludes data matching specific criteria

Removes all events from a specific segment

Excludes data matching specific criteria

Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?

Metric Builder

Data View Filter

Calculated Metric

Custom Event Tracker

Calculated Metric

Which settings ensure that customer journeys are accurately visualized in Adobe CJA reports?(Select two.)

Use Pre-Built Templates

Apply Identity Resolution

Set Campaign Quotas

Enable Flow Visualization

Apply Identity Resolution

Enable Flow Visualization

Which feature enables data filtering and segmentation in Adobe CJA?

Event Flags

Segments

Calculated Metrics

Data Transfer Rules

Segments

What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?

The filter is already in use

The filter has been archived

The filter requires admin access

The filter was created as "Adhoc"

The filter was created as "Adhoc"

Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?

Summary Table

Pivot Table

Cohort Table

Key Metrics Report

Summary Table

Which feature allows restricting report access to specific team members in Adobe CJA?

Campaign Quotas

Profile Identity Lock

Report Permissions

Data Export Rules

Report Permissions

An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.

Which data view should they use?

A data view from a connection based on personal email address.

A data view from a connection based on work email address.

A data view from a connection based on phone number.

A data view from a connection based on social network handle.

A data view from a connection based on personal email address.

On 4/10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves. On 4/14, the same visitor receives an email reminding them about their cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site w/out purchasing. On 4/16, the same visitor receives an SMS text that items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and buys their cart for $240. Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?

Participation attribution model w a person lookback window

Linear attribution model w a session lookback window

Last touch attribution model w a session lookback window

Linear attribution model w a person lookback window

Linear attribution model with a person lookback window

Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?

Bar Chart

Summary Table

Funnel Analysis

Line Graph

Funnel Analysis

Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?

Adjust the date range for the dataset.

Update the data source permission settings.

Recreate the customer segment manually.

Ensure the purchase metric condition in the segment is correctly set

Ensure the purchase metric condition in the segment is correctly se

An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?

Shared Audience deletion is not allowed in CJA

Shared audience is not deleted from AEP Real-time CDP

The audience will remain in CJA but be removed from AEP Real-time CDP

Profiles of shared audience are deleted from AEP Real-time CDP

Shared audience is not deleted from AEP Real-time CDP

At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?

10 subfolders

100 subfolders

50 subfolders

5 subfolders

10 subfolders

A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.

All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.

Which one would best support product category analysis?

The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

The data view with social impressions from all platforms, email send data, web analytics data, and product classification information.

The data view with email send data, web analytics data, sales data, survey information, and product classification information.

The data view with product analytics and email survey data only.

The data view with social impressions from all platforms, web analytics data, sales data, and product classification information.

Which feature enables data filtering and segmentation in Adobe CJA?

Segments

Calculated Metrics

Event Flags

Data Transfer Rules

Segments

Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?(Select two.)

Campaign Priority Setup

Profile Merge Rules

Data Source Linking

Identity Stitching

Data Source Linking

Identity Stitching

Which of the following is the primary role of a data view in Customer Journey Analytics?

Data storage & retention

Defining the reporting components (dimensions, metrics, filters) visible to the user

Managing real-time stream ingestion

Executing campaigns

Defining the reporting components (dimensions, metrics, filters) visible to the user

What is not one of the 3 CJA permissions?

Can Read

Can Edit

Can Manage

Can Delete

Can Delete

When to use reporting level "Person"

"How many people purchased in the last 90 days?"

"What is the average number of sessions per person?"

Person = who (user-level)

When to use reporting level "Session"

"What was the average order value per session?"

"How many sessions included a campaign click?"

Session = when (visit-level)

When to use reporting level "Event"

"How many page views occurred yesterday?"

"Which events triggered after the Add to Cart button was clicked?"

Event = what (individual interaction)

If there is a filter on the entire panel to display the last month and a filter on the table to display the last four months, what will be displayed?

The last month (the panel filters at the highest level (ex. last 3 months, month), and then the tables can filter smaller (ex. week, day)

How should an analyst communicate unexpected spikes or drops in data to stakeholders directly in CJA?

Annotations

If you were directed to put all reports that involve Sales in a place easily accessible by everyone, where would you save them?

personal folder

company folder

team folder

Company folder

Metric = "How much / how many"

Dimension = "By what / which type"

Can it be measured, calculated, aggregated? Metric

Is it descriptive, categorical, or a property of an event/person/session? Dimension

"Revenue by Product Category"

Revenue = ?

Product Category = ?

Revenue = Metric

Product Category = Dimension

Metric = "How much / how many"

Dimension = "By what / which type"

Can it be measured, calculated, aggregated? Metric

Is it descriptive, categorical, or a property of an event/person/session? Dimension

"Number of Sessions per Device Type"

Sessions = ?

Device Type = ?

Sessions = Metric

Device Type = Dimension

Metric = "How much / how many"

Dimension = "By what / which type"

Can it be measured, calculated, aggregated? Metric

Is it descriptive, categorical, or a property of an event/person/session? Dimension

"Orders by Country"

Orders = ?

Country = ?

Orders = Metric

Country = Dimension

In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?

Custom Dimension Cohort = defines inclusion based on an attribute (dimension) or event, not a date.

ex. "First product purchased = Shoes" → cohort is defined by that product dimension, then you can measure their retention across future purchases.

The marketing team wants to understand how much time typically passes between when a customer first views a product and when they purchase that product. Which type of analysis should you use in Customer Journey Analytics?

Flow Visualization

Latency Analysis

Cohort Analysis

Attribution Analysis

Latency Analysis

Stakeholders ask: "On average, how many days does it take for a visitor to convert after their first session?" What type of analysis should you use?

Cohort Analysis

Attribution Analysis

Flow Visualization

Latency Analysis

Latency Analysis

What type of visualization?

"Who comes back later?"

"retention," "returning," "ongoing usage," or "subsequent periods"

Cohort Table

What type of visualization?

"Journey sequence,"

"drop-off,"

"what step did they go to next."

"sequence of steps"

Flow / Fallout

What type of visualization?

"How long between?"

"time between two events"

"average time between events"

Latency

What type of visualization?

"credit assignment for conversions"

"Which channel gets credit,"

"contribution to conversion,"

"first-touch vs. last-touch."

Attribution

In order to perform a time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?

Cohort Inclusion Criteria = "Time" (or "Return by Time Period")

Time-based → Time (calendar-driven cohorts)

Bounce Rate

Sessions that began and ended on a single page.

"One and done" (single-page visits)

Exit Rate

Percentage of times a page was the last page viewed in a session.

"Last page in the journey" (where users left from, no matter how long they were on the site)

Velocity

"How quickly are visitors adding items to cart after their first product view?"→ Velocity = product view → add to cart.

"How fast do customers go from first visit to first purchase?"→ Velocity = first session → first order.

"Which campaign generated the fastest conversion after a click?"→ Velocity = campaign click → purchase.

"How fast through?"

"speed of movement," "rate at which customers progress," or "how quickly users move between steps,"

Metrics

Quantitative values you can count, sum, or average.

"How much," "how many," numeric, measurable.

Examples: Revenue, Orders, Page Views, Time Spent.

Dimensions

Attributes or categories used to break down metrics.

"By what," "which type," descriptive labels.

Examples: Product Name, Device Type, Country, Campaign.

Segments

Subsets of data defined by rules or conditions across people, sessions, or events.

"Only include," "filter to," conditional subset.

Examples: Visitors from US, Sessions with Purchase, Mobile-only users.

Filters

Applied at panel, table, or visualization level to temporarily refine data.

"Limit view," "narrow data shown," panel/table scope.

Examples: Panel filter = Last Month, Table filter = Last 4 Months → panel takes priority.

Curated Project

a customized project with only the components the audience needs (simplified for stakeholders).