social influence and social change

what is social change?

where the whole society adopts new attitudes, beliefs, or behaviours

what are the 8 processes that contribute to social change?

• minorities being consistent, flexible, and committed

• snowball effect

• influence of obedience

• normative social influence

• social-crypto amnesia

• drawing attention through social proof

• augmentation principle

• identification with minority

what is the influence of obedience in the context of social change?

people may fear not obeying certain laws due to consequences leading to social change

what is social-crypto amnesia?

the process where a majority belief becomes so ingrained in society that people forget the original source of the idea

what is a way minorities can draw attention through social proof?

by doing protests or civil right marches

what is the augmentation principle?

the idea that people see a minorities commitment and start to think they should consider their view

what effect does identification with minority have?

if minority is similar to majority, in terms of age, gender, or sexuality, then they’re more likely to be influential