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Social comparison theory
- we understand ourselves by comparing ourselves to others
- upward, downward
Upward- Social comparison theory
compare ourselves to someone better than us
Downward- Social comparison theory
compare ourselves to someone worse than us
Enlightenment effect-
once we learn about a concept it changes our real world behavior for the better
Halo-
when someone has one good trait, we assume they have many good traits
-attractive = good traits
Self fulfilling prophecy
- once we believe a concept, we may act in a way to cause that concept to happen
Affective- attitude component
what does this thing make u feel?
Behavioral- attitude component
what do you want to do when you are presented with this item?
Cognitive- attitude component
what you think about the concept
Strength- dimensions attitude
strong attitude unlikely to change, weak attitude is open to change
-stronger attitude, more influential on decision making
Accessibility- dimensions attitude
- how easy it is for u to pull this attitude to come to mind, stronger is easier to come to mind
Ambivalence- dimensions attitude
negative and positive attitudes, you have to deal with contrasting elements when it comes to presenting response
Source- attitude change component
the person or company trying to cause change
Receiver- attitude change component
whose attitude are you trying to change
Message- attitude change component
what they say to create change
Channel- attitude change component
they way you are delivering your message
Cognitive dissonance-
when we have two ideas in our head that are different from each other, that causes us discomfort, so we need to resolve the discomfort, one way to do so is by changing one of those attitudes
festinger
experimenter famous for $1 or $20 experiment on cognitive dissonance
Self perception theory
- we change our attitude by looking at our behaviors
Impression management theory
- we will have express attitudes depending on the impression we are trying to make
Elaboration likelihood model
- there are two paths to create attitude change,
- central and peripheral
central path- Elaboration likelihood model
where focus is on message, relying on argument
-more longterm change, and more likely to change strong opinions
Peripheral route - Elaboration likelihood model
where you rely on everything but the method to create change
-Quick change, but not long term
Foot in the door
- start by asking for something small, and moving to larger requests, till you get to the one you actually care about
Door in the face
start with absurd request you are expecting them to say no to, then follow it with something that seems much more reasonable in comparison
Attributions-
how we explain other peoples behaviors
Stable- attribution
cause of behavior unlikely to change
Unstable- attribution
cause of behavior is likely to change
Internal-attribution
is about the person doing the behavior
External- attribution
anything outside of the person doing the behavior
Individualism- attribution
culture focused on individual, more likely to make internal attributions
Collectivist- attribution
focus on betterness of group, more likely to make external attributions
Fundamental attribution error-
everything held equal, we are more likely to make internal attributions, weaker applied to ourselves stronger applied to others
Defensive attributions error- internal attributions for succesions, external attributions for failures
internal attributions for succesions, external attributions for failures
Stereotypes-
schemas for people, shortcuts where we process and understand new people
Subtyping
- rather than abandoning stereotypes, you create subtype that fits that description
Perceptual conformation
-interpret information so it supports our stereotypes
Illusory correlation
- believe we encountered more situations that support our stereotypes than we actually have
Out-group homogeneity
- we believe outgroup members are more similar to each other than in groups
Contact hypothesis
- one of the ways to decrease stereotype and discrimination is through contact with outgroup members (has to be positive)
Superodinate goals
- you give two groups a goal that you must work together to accomplish
common knowledge effect
- when you are put into a group you are more likely to talk about information that all group members share
Social loafing-
you dont work as hard in a group as you would individual
Group polarization
- groups opinion on a subject can become more extreme than any individual members on a subject
Group think
- more likely to say yes and just agree with others in the group than saying no and bring up contrary opinion
Deindividuation
- individual identity matters less than group identity
Conformity-
go along with groups behavior or opinion without direct request
Compliance-
you are going along with a direct request
Obedience
- going along with a direct request from an authority figure, type of compliance
Informational influence-
go along with group because you genuinely believe the group is right
Normative influence
- go along with group not cause u think they r right but because u dont wanna be rejected
Unanimity
- if entire group is agreeing on behavior/opinion its more likely to see conformity
Co conspirator
- having someone else willing to go against the group decreases conformity, more likely to go against group (they dont have to agree with you they just have to go against group)
Group size-
larger size the more likely you will see conformity
Anonymity-
express opinion in anonymous way, you see decrease in conformity
Closeness
- the closer the authority figure is physically, the more likely you are to obey
-The closer the request/behavior is in time, more likely to obey
Legitimate authority
- if you dont think they have significant authority you are less likely to obey
Prestige
- helps build legitimate authority
Depersonalize victim
- easier to seperate consequence of actions because you cant see it
Defiant models
- having someone else go against authority figure it is easier to go against them
Intimacy- Sternbergs triangular theory of love
sharing emotional deep feelings
Passion- Sternbergs triangular theory of love
hot physical attraction (lust)
Commitment- Sternbergs triangular theory of love
desire to stay in relationship with another person
Sternbergs triangular theory of love
intimacy, passion, commitment
Matching hypothesis
Generally people are in romantic relationships with people of same level of attraction
Facial symmetry
- find people with symmetrical faces more attractive
Attitude alignment
- longer in relationship with someone, more similar attitudes become
Proximity-
strong, predictive of both levels of attraction and remaining in a relationship
Relational aggression
- trying to harm someone elses relationship
Physical aggression
- trying to cause physical harm to someone else
Hostile aggression
- aggressing spontaneously, you lash out
Instrumental aggression
- displaying aggression to accomplish a goal
Kin selection
- we are more likely to help those that are biologically related to us
Reciprocal altruism-
you help me, i help you you help me, i help you
Empathy altruism hypothesis
- in order to help someone without giving any benefit to yourself, you need to be able to sympathize with that person
Bystander effect
- more likely to get help if there are fewer people around
Social responsibility-
we as a society have a responsibility to help those who are more vulnurable
Cognitive miser-
humans are cognitively lazy, leads us to poor decisions
Inductive reasoning
- drawing general conclusions from specific evidence
Deductive reasoning
- go from general statments to specific ideas
Syntax vs grammar
- syntax is rules for how we put words together in order to create specific meaning, grammar is more general rules
Genie-
person responsible for taking out understanding of language from critical period to sensitive period
Homesign
common type of language that occurs when deaf children are born to hearing parents
-they create sign language for communication which is personalized due to not knowing ASL
Symbolic- language rule
have to be able to use sounds or words in order to represent non tangible or abstract concepts, has to be
generative- language rule
generative- make infinite number of words, sentences
Structured- language rule
rules that allow for infinite but understandable creation
language rules
symbolic, generative, strcutures
Denotation-semantics
The dictionary definition of a word, important for communication with people you don't know
Connotation - semantics
- how you personally understand that word,
important for communication with people you know
Sociocultural- language acquisition
observational and interactional learning of language of those around us, helps build connotation language
Behaviorist- language acquisition
BF skinner said language is learned through opperant conditioning, positive interactions with parents served as the reinforcement
Nativist (chomsky)
- language is an innate skill for humans rather than being learned through experience
Language acquisition device
- a biologic directive that facilitates speech
Interactionist- language acquisition
- important to recognize all sources of language acquisition
Phonem-
the sound that we use for language, smallest unit of speech
Morphemes-
smallest unit of meaningful sound
Receptive vocabulary
- the words that we understand
Productive vocabulary
- the words that we use
Telegraphic speech-
the way children start to use language, often is simplistic subject +verb
Overextension
use a word more liberally than they should