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These flashcards cover the essential vocabulary related to the lecture on online visual merchandising and its impact on customer traffic.
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E-Commerce
Buying and selling of goods or services using the internet.
Visual Merchandising
The practice of developing floor plans and three-dimensional displays to maximize sales.
Customer Traffic
The flow of customers to a retail site or location in search of products.
Low Task Relevant Environment (LTRE)
Elements that are inconsequential to completing the shopping task, such as font types and decorations.
High Task Relevant Environment (HTRE)
Elements essential to the shopping task, including product information and navigation options.
Online Retailers
Types include virtual e-tailer, catalog companies, bricks and mortar retailers, and multi-channel retailers.
Product Demonstration
Showcasing a product to highlight its features and benefits before purchase.
Shopping Convenience
The ease with which customers can browse and purchase products online.
Buying Risk
The perceived risk a consumer feels when they cannot physically inspect a product before purchase.
Website Navigation
The means by which users interact with a website to locate desired information or products.
Customer Satisfaction
The degree to which a customer's expectations are met by a product or service.
Omnichannel Retailing
A sales approach that provides customers with an integrated shopping experience across online and offline channels.