Online Visual Merchandising Elements and Customer Traffic

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These flashcards cover the essential vocabulary related to the lecture on online visual merchandising and its impact on customer traffic.

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12 Terms

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E-Commerce

Buying and selling of goods or services using the internet.

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Visual Merchandising

The practice of developing floor plans and three-dimensional displays to maximize sales.

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Customer Traffic

The flow of customers to a retail site or location in search of products.

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Low Task Relevant Environment (LTRE)

Elements that are inconsequential to completing the shopping task, such as font types and decorations.

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High Task Relevant Environment (HTRE)

Elements essential to the shopping task, including product information and navigation options.

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Online Retailers

Types include virtual e-tailer, catalog companies, bricks and mortar retailers, and multi-channel retailers.

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Product Demonstration

Showcasing a product to highlight its features and benefits before purchase.

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Shopping Convenience

The ease with which customers can browse and purchase products online.

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Buying Risk

The perceived risk a consumer feels when they cannot physically inspect a product before purchase.

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Website Navigation

The means by which users interact with a website to locate desired information or products.

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Customer Satisfaction

The degree to which a customer's expectations are met by a product or service.

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Omnichannel Retailing

A sales approach that provides customers with an integrated shopping experience across online and offline channels.