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entrepreneurship
the process of creating, organizing, and managing a business venture while taking risks to earn profit and provide value to customers
innovative entrepreneur
introduces new ideas and products
imitative entrepreneur
improves existing products or services
social entrepreneur
solves social problems through business
small business entrepreneur
operates small scale businesses
serial entrepreneur
starts multiple businesses
enthical entrepreneurship
is the practice of running a business based on moral values and doing what is right for customers, employees, the community, and the environment
honesty
truthful advertising and accurate information
integrity
doing what is right even when no one is watching
fairness
treating customers and employees equally
accountability
accepting responsibility for business actions
social responsibility
helping the community and environment
entrepreneur
a person who starts a business by introducing a new idea, product, or service and takes risks to make it successful
businessman
a person who owns, manages, or operates a business, whether it is new or already existing
vision
is a clear and inspiring description of what a business hopes to achieve in the future. it serves as a long-term goal that guides the direction and growth of the organization
mission
is the organization’s reason for being. it describes the company’s present activities and how it fulfills the needs of customers and stakeholders
core values
the fundamental beliefs and standards that shape how a business behaves, makes decisions, and treats its customers, employees, and community
objectives
the desired results or targets that a business wants to achieve in order to grow and succeed
needs assessment
is the process of identifying and understanding problems in a community to find possible solutions or business opportunities
fishbone analysis
identifies the root causes of one problem
tree analysis
shows the relationship between effects, main problem, and causes
product
a good or service a company offers to meet customer needs and create value
product idea
is the first thought or solution that answers a customer’s problem or need
breakthrough products
products that are completely new or introduce a big innovation that changes the way people do things
differentiated products
products that are similar to others but have unique features that make them stand out
copycat products
products that imitate or copy an existing product but may have slight changes, such as a lower price or different design
niche products
products designed for a specific group of customers with particular needs or interests
features
factual details, ingredients, dimensions, and technical capabilities
benefits
how the customer’s life improves, the problem it solves, or the positive feeling they get
product prototype
is an early or sample version of a product created to test its design, features, and functionality before full production
product pitching
is the process of presenting and promoting a product to potential customers, investors, or business partners. its goal is to persuade the audience that the product is valuable and worth buying, investing in, or supporting