Qualitative Research Methods

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4 Terms

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Qualitative Research Methods

Seek to answer questions like “why” and “how” that numbers-focused quantitative research can’t adequately answer

  • participant observation

  • in-depth interviewing

  • focus groups

Provides in-depth & detailed information on views, priorities, processes, intended effects of actions, and feelings etc.

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Qualitative researchers

Look for understanding, illumination, and extrapolation to similar situations

This research is… inductive analysis (from individual cases to a general statement)

  • holistic approach

  • unknown variables

  • more flexible guidelines

  • emergent design, context bound

  • subjective

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Qualitative research design rigor and quality of results

  1. credibility (‘truth value’)

  2. transferability (applicability)

  3. trustworthiness (reliability)

  4. confirmability (neutrality)

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Qualitative Data components

  1. written field notes

  2. audio recordings or interview or conversations

  3. video recordings of activities (meetings, etc.)

  4. diary recordings of activities / thoughts