CBA 350 - Chapter 13 Quiz

CBA 350 - Chapter 13 - Research and Planning or Business Proposals and Reports

The employee who conducts an online survey of existing customers.

Which employee is focused on primary research?

The employee who conducts an online survey of existing customers.

The employee who finds a relevant report on the Internet.

The employee who searches online for government reports.

The employee who searches newspapers for relevant articles.

The employee who reviews a competitor’s business report.

all possible answers should be included among the respondent's choices.

"A survey question should have response choices that are exhaustive." This means that

all possible answers should be included among the respondent's choices.

the test of the questions and its answer choices should be long.

the question should suggest the correct answer to its respondents.

there should be no overlap between the response choices.

more than one idea should be included in the question.

adaptability

Which term relates to how well research can be altered or revised to meet a specific business problem?

expertise

reliability

relevance

adaptability

bias

leading

Which type of question is designed to gain the response that the survey designer prefers and produces unreliable and unusable information as a result?

closed

open-ended

exhaustive

leading

unambiguous

line chart.

Megan, the founder of an online tutoring company, wants to show investors how the company's user base has grown since the company was founded two years ago. This information would best be presented in a:

clustered-column chart.

pie chart.

bar chart.

organizational chart.

line chart.

a pie chart

Trevor wants to create a chart that shows how his company’s new product is selling in five different regions of the United States. Which option is best suited for this?

a clustered column chart

a line chart

an organizational chart

a bar chart

a pie chart

statistical software

Jarek conducted a series of performance tests on several prototypes of his company's new product and wants to perform a quick analysis of the results. Which software should he use?

statistical software

word processing software

spreadsheet software

accounting software

presentation software

help researchers understand an issue in more depth than closed questions.

One advantage of open-ended questions is that they:

are more objective than closed questions.

restrict respondents to rating scales and multiple choice.

are more frequently used in surveys than closed questions.

help researchers understand an issue in more depth than closed questions.

are easier for researchers to quantify and analyze than closed questions.

identifying what decision makers want to accomplish.

The first step in developing research-based business reports is:

converting secondary data in charts and tables.

collecting secondary data.

collecting primary data through surveys.

identifying what decision makers want to accomplish.

determining the format of the research report.

focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation.

Raoul is analyzing the sales data for his company, Music Now. While demand for the company’s products remains strong, a recent customer satisfaction survey indicates that many customers are dissatisfied with Music Now’s customer response times and are actively looking for alternative products. When organizing the data for the upcoming quarterly meeting, Raoul should:

focus on full disclosure of data and show that, while sales remain strong, the company must address its customer service situation.

consider what company stakeholders expect to hear and find new data to support those conclusions.

ignore the customer satisfaction survey as irrelevant to the company's profits.

adjust the scale of charts to make the customer satisfaction data appear less alarming.

focus on the sales data to reinforce the idea that the company is an industry leader.