ETECH Q1 L2: Basic Principles of Graphic Design

Usability

important for the users as it satisfies their experience on the website

Good design

it drags the audience’s attention

Design

is a plan of creating an idea through a combination of texts, images, and other elements that are placed together artistically

Layout

process of organizing and arranging these elemnts in a design

Balance

It refers to the proper arrangement of the elements, which gives a visual weight for the design. There are two types of balance, Symmetrical or Asymmetrical.

Symmetrical balance

is where the elements are equally distributed on both sides of your design, technically a mirror-based design.

Asymmetrical balance

is a free layout where the elements can be placed in any order or the opposite of symmetrical.

Emphasis

It refers to something that needs to stand-out or emphasize. When working on _________, you can change the color, size, or even the element itself to lead the eye to the focal interest.

Pattern, Repetition and Rhythm

The use of repetitive elements such as lines, shapes, forms, textures, space, colors, font, style, and the like to create texture, movement, continuity, and consistency of the design. It also makes the design formal and more comfortable to read because of its uniformity.

Alignment

It refers to the proper placement of an element to your design, just like Invisibly placing or aligning your texts or images diagonally, vertically, and horizontally. The standard texts or paragraph alignment we apply are the center, right, left and justified

Hierarchy

It refers to the proper arrangement of the details such as text, characters, numbers, and symbols. Changing its character size, thickness, spaces, or even font type to stand out is its most critical features. By applying this principle, it can help the viewer to recognize and navigate the highlight of the event smoothly.

Contrast

It refers to the use of different or opposite elements such as sizes (large or small), shapes (geometric or organic), spaces (negative or positive), form (real or abstract), colors (monochromatic, complementary, triadic, tetradic), texture (smooth or rough), and values (light or dark). The _______ gives visual weight to an object or design. You must consider and limit the use of different elements, color, style, and typography to avoid cluttered design. When creating contrast in color and text, it is advised to choose a color from the background to create consistency of your design. Always remember that the details must be readable by having a dark-light value of either text and background or vice-versa.

Unity and Harmony

It refers to the relationship of the elements or the contents when you place them together. The elements of the design must work together and agree to its meaning, theme, feeling, or mood.