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Adage
A saying that articulates a common truth, grounding an argument
Alliteration
Repeating the same sounding consonants at the start of words, drawing attention to a phrase
Allusion
A reference to a well known thing, which can be used to strengthen the credibility of an argument
Ambiguity
Intentionally being vague to allow an argument to be interpreted multiple ways.
Anecdote
A personal story or experience that illustrates an arguments point.
Analogy
Comparing something complex to something simple, to streamline an argument.
Anaphora
Repeating a starting phrase to add emotion to an argument
Antithesis
Putting contrasting ideas side by side to highlight their differences
Apophasis
Sneaking a new topic into an argument, by stating that you won’t mention it.
Apostrophe
Increases the emotion of an argument by speaking to a third party that can’t reply.
Aphorism
Short statement that expresses a general truth or moral principle.
Argument
A claim supported by logical evidence, used to support an authors beliefs
Aristotelian Appeals
The strategies of Ethos, Logos, and Pathos, which create a strong argument
Asyndeton
Intentionally omitting conjunctions to make an argument faster paced, and more urgent sounding.
Audience
The group the writer’s argument is targeting
Clause
A sentence containing subjects and verbs
Colloquialism
Using informal language (can make an argument feel relatable/trustworthy)
Compare and Contrast
Building an argument by showing similarities and differences between two things, showing which is better
Concession
Conceding a valid point from the opposing side, making an author seem reasonable
Connotation
The emotional implication of a word (can influence how an audience feels about a topic)
Context
Social, historical, and cultural circumstances that make an argument relevant
Counterargument
An opposing view that an author intentionally mentions in their argument, so they can disprove it
Denotation
Dictionary definition of a word
Diction
An authors word choices (can make an argument more persuasive)
Didactic
Instructional tone used to teach the audience a moral lesson
Epistrophe
Repeating phrases at the end of an argument, to drive home a point
Epithet
Descriptive label used in an argument to shape an audiences perception
Ethos
A speakers credibility
Euphemism
Substituting uncomfortable words in an argument (ex: dead → passed away)
Evidence
Using concrete evidence to logically prove an arguments claim
Exemplification
Building an argument by using multiple concrete examples to prove a point
Exigence
The problem that originally sparked the author to create their argument
Figurative Language
Non-literal language that makes an argument more emotional/intriguing
Hyperbole
Intentionally exaggerating to emphasize the severity of a point
Hypophora
Asking a question and immediately answering it (helps control the direction of an argument)
Idiom
An expression whose meaning can’t be figured out from the literal words (ex: “kick the bucket”)
Imagery
Using sensory details in an argument
Implication
Hinting at something without directly saying it (makes the audience piece the argument together)
Irony
Showing contrast between expectation and reality (questions the opposing arguments logic)
Juxtaposition
Puts two contrasting concepts side by side, proving a point about their differences
Litotes
Emphasizes an argument’s claim by denying the opposite side
Logos
Arguing with logic (reasoning and facts)
Meiosis
Making something seem less important than it actually is
Metonymy
Swapping a subjects name to a related word (ex: President → White House) (helps focus the argument)
Mood
The emotions the audience feels during the argument
Occasion
Specific time and setting that prompts the argument
Onomatopoeia
Sound words that make an argument more vivid
Oxymoron
A contradiction that highlights an arguments complexity (ex: Deafening Silence)
Paradox
An impossible-sounding statement that may actually be true, and reveals an argument’s underlying truth (ex: “We must wage war to achieve peace”)
Parody
Mocking an opponents style to show how absurd their argument is
Parallelism
Repeating grammar to make an argument sound balanced
Parenthetical Phrase
A side note that adds detail to an argument
Pathos
Utilizing emotions in an argument to make it more persuasive
Personification
Giving human traits to the concept being argued, making it more relatable
Polysyndeton
Adding extra conjunctions to make an argument’s evidence seem more overwhelming (ex: “We have ships and men and money and stores”)
Purpose
The arguments end goal
Repetition
Reusing words to cement a claim
Rhetoric
The art of crafting persuasive arguments
Rhetorical Question
A question that isn’t meant to be answered, but forces the audience to agree with the argument
Rhetorical Triangle
Speaker, Audience, Subject
Sarcasm
A mocking tone to ridicule an opposing argument
Satire
Humor that exposes societal flaws, arguing for change
Speaker
The voice that crafts the argument
Style
The writers unique word choices that deliver the argument
Syllogism
Logical proof composed of three parts that anchors an argument (ex: all dogs are mammals; all mammals are animals; therefore all dogs are animals)
Symbolism
Using an object to represent an idea, giving an argument more emotional weight
Syntax
The manipulation of sentence structure to control an arguments pace
Synecdoche
A figure of speech that represents a part as the whole/the whole as a part (ex: All hands on deck)
Synesthesia
Blending several senses to create more striking imagery
Synthesis
Combining multiple sources into a new argument
Thesis
The central claim an argument is trying to prove
Tone
The writer’s attitude, which impacts how the audience reacts to the argument