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Law of Demand
As price decreases, quantity demanded increases (inverse relationship).
Law of Supply
As price increases, quantity supplied increases (direct relationship).
Determinants of Demand
Income, tastes, prices of related goods, expectations, number of buyers.
Determinants of Supply
Input prices, technology, expectations, number of sellers.
Market Equilibrium
Point where quantity demanded equals quantity supplied.
Shortage
Quantity demanded exceeds quantity supplied (price below equilibrium).
Surplus
Quantity supplied exceeds quantity demanded (price above equilibrium).
Price Ceiling
Legal maximum price (e.g., rent control); causes shortages if below equilibrium.
Price Floor
Legal minimum price (e.g., minimum wage); causes surpluses if above equilibrium.
Binding vs. Non-binding controls
A control is binding if it affects the market outcome
Elasticity
Measures responsiveness of quantity to changes in price or other factors
Price Elasticity of Demand (PED)
% change in quantity demanded / % change in price.
Elastic Demand
PED > 1; quantity is sensitive to price changes
Inelastic Demand
PED < 1; quantity is less sensitive to price changes
Unit Elastic
PED = 1; proportional response
Total Revenue Test
If price ↑ and total revenue ↓ → demand is elastic
Income Elasticity of Demand
Measures response to income changes (normal vs. inferior goods).
Cross-Price Elasticity of Demand
Measures response to price changes in related goods (substitutes vs. complements).
Price Elasticity of Supply
Measures how quantity supplied responds to price changes.
Consumer Surplus
Difference between what buyers are willing to pay and what they actually pay.
Producer Surplus
Difference between what sellers receive and their minimum acceptable price
Total Surplus
Sum of consumer and producer surplus; maximized at equilibrium.
Deadweight Loss
Loss of total surplus due to market distortion (e.g., tax, price control).
Market Efficiency
Allocation of resources that maximizes total surplus
Tax Incidence
Who actually bears the burden of a tax—buyers or sellers
Elasticity & Incidence
The more inelastic side of the market bears more of the tax burden.
Excise Tax
Per-unit tax on a good; shifts supply curve upward.
Deadweight Loss from Tax
Reduction in total surplus due to decreased quantity traded.