Targeting and Segmenting the market

Target Markets

The market an enterprise may target their markets

Market Segmentation

Key differentiators that divide customers into groups to be targeted demographics, geographic, psychographics and behavioural

Demographics examples

age, race, religion, gender, family size, ethnicity, income, education level, Socio-economic group

Geographic examples

Location

Behavioural examples

Spending, consumption, rate of usage, loyalty status, desired benefits