Studied by 0 people
Target Markets
The market an enterprise may target their markets
Market Segmentation
Key differentiators that divide customers into groups to be targeted demographics, geographic, psychographics and behavioural
Demographics examples
age, race, religion, gender, family size, ethnicity, income, education level, Socio-economic group
Geographic examples
Location
Behavioural examples
Spending, consumption, rate of usage, loyalty status, desired benefits
Note 
Flashcard (48)