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Conservative
A person who believes government power, particularly in the economy, should be limited in order to maximize individual freedom.
liberal
open to new behavior or opinions and willing to discard traditional values.
political culture
The set of attitudes that shape political culture
Individualism
The fundamental worth/importance of each individual
free enterpise
an economic system in which private business operates in competition and largely free of state control.
Rule of Law
principle that the law applies to everyone and prevents the rules and whims of leaders who see themselves above the law
Limited Government
a government whose powers are defined and limited by a constitution and kept under control by checks and balances and the separation of powers
Laissez-faire
Idea that government should play as small a role as possible in economic affairs.
equality of opportunity
a widely shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential
political socialization
the process by which people gain their political attitudes and opinions
Globalization
the process by which businesses or other organizations develop international influence or start operating on an international scale.
Millenials (Generation Y)
born between 1977 and 2000
Generation X (Gen X)
generational cohort of people born between 1965 and 1976
Baby Boomers
people born between 1946 and 1964
Silent Generation
1925-1945
Generational Effects
Significant historical or cultural events that can permanently affect the political attitudes of the people who lived through them.
lifecycle effects
As people become middle-aged, they become more politically conservative, less mobile, and more likely to participate in politics.
Great Depression
the economic crisis beginning with the stock market crash in 1929 and continuing through the 1930s
New Deal Coalition
coalition forged by the Democrats who dominated American politics from the 1930's to the 1960's. its basic elements were the urban working class, ethnic groups, Catholics and Jews, the poor, Southerners, African Americans, and intellectuals.
Iraq Invasion
Great Recession
severe economic downturn that lasted from late 2007 through mid-2009
public poll opinion
a survey in which individuals are asked to answer questions about a particular issue or person
benchmark poll
an initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
approval ratings
The percentage of survey respondents who say that they "approve" or "strongly approve" of the way the president is doing his job.
focus group
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions on and responses to candidates and issues
Sampling Techniques
assure an accurate poll with a random and fair representation of the population
representative sample
A group of people meant to represent the large group in question
universe
the population from which a sample will be drawn
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
random digit dialing
A technique used by pollsters to place telephone calls randomly to both listed and unlisted numbers when conducting a survey.
weighting/stratification
making sure demographic groups are properly represented in a sample
sampling error
the difference between the results of random samples taken at the same time
margin of error
a measure of the accuracy of a public opinion poll
push polling
a polling technique in which the questions are designed to shape the respondent's opinion
bandwagon effect
When people join a cause because it seems popular or support a candidate who is leading in the polls
Bradley Effect
the difference between a poll result and an election result in which voters gave a socially desirable poll response rather than a true response that might be perceived as racist
non-response bias
bias resulting when individuals selected to be in a survey either cannot be contacted or refuse to answer survey questions.
social desirability bias
A tendency to give socially approved answers to questions about oneself.
Ideology
a comprehensive and mutually consistent set of ideas
valence issues
an issue about which the public is united and rival candidates or political parties adopt similar positions in hopes that each will be thought to best represent those widely shared beliefs
wedge issues
a controversial issue that one party uses to split the voters in the other party
Saliency
intense importance to an individual or a group
moderate
Person whose views are between conservative and liberal and may include some of both ideologies
Libertarian
One who advocates for principles of liberty and free will
Populist
a supporter of the rights and power of the people
progressive
A belief that personal freedom and solving social problems are more important than religion
Majoritarian
A political theory holding that in a democracy, the government ought to do what the majority of the people want.
agenda
a list of things to do to improve society
fiscal policy
Government policy that attempts to manage the economy by controlling taxing and spending.
supply-side economics
An economic philosophy that holds the sharply cutting taxes will increase the incentive people have to work, save, and invest. Greater investments will lead to more jobs, a more productive economy, and more tax revenues for the government.