People Media

People in Media and People as Media

two types of People Media

People Media

refers to persons that are involved in the use, analysis, evaluation and production of media and information

PAS

SHS Teacher

PAS

Independent Blogger

PIN

Print Journalist

PAS

Your Classmate

PIN

Movie Director

PIN

Radio Commentator

PAS

YouTubers

PIN

News Reporter

PAS

Facebook User

PAS

College Professor

People as Media

People who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible.

People in Media

Media practitioners who provide information coming from their expert knowledge or first- hand experience of event.

Opinion Leaders, Citizen Journalism, Social Journalism, Crowdsourcing

types of People as Media

Opinion Leaders

highly exposed to and actively using media

Opinion Leaders

source of viable interpretation of messages for low-end media users

Opinion Leaders

opinions are accepted by a group

Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet

pioneers of the Two-step Flow Communication Model

Citizen Journalism

People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.

Social Journalism

Journalists are using social media to make their content available to more people.

Crowdsourcing

the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community

tripadvisor and Wikipedia

examples of Crowdsourcing

People in Media

media practitioners

People in Media

provide information coming from their expert knowledge or first-hand experience of events

• Print Journalists

• Photojournalists

• Broadcast Journalists

• Media Journalist

types of journalist by medium (People in Media)

People in Media

media practitioners

People in Media

experts

People in Media

provide information to media users

People as Media

media users

People as Media

well-oriented to media sources and messages

People as Media

intermediaries, provide information to lower-end media users

Lower-end Media Users

people with limited access to media and information