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methods social psychologists use for research
participant observation, archives, surveys
participant observation
placing themselves in real situations to understand social phenomenon better
archives
info from past records about social phenomena
surveys
ask people questions
random sampling
essential for accurately describing the attitudes/behaviors of a specific population
correlational research
examines relationships between variables and strength of relation between them
self selection problem
occurs when investigator is unable to choose the level of any variable for participants
experimental research
investigator manipulates different levels of the independent variable and measures the effects of different levels in the dependent variable
random assignment
participants to different conditions
external validity
how closely experimental setup resembles real life situations
field experiments
test hypotheses experimentally from real life situations
internal validity
refers to the likelihood that only the manipulated variable, rather than some extraneous factorm accounts for the results
reliability
the degree to which participants receive the same score when tested with a conceptually similar instrument or when tested at different times
measurement validity
degree to which some measure predicts what its supposed to
statistical significance
measure of the probability that a result could’ve occurred by chance
replication
repeating a study to determine whether the same findings can be obtained
IRB
committees that review research procedures to make sure that the privacy and safety of participants are protected
informed consent
willingness of participants to take part in a study based on info presented before the study begins
deception
participants are purposely misled about purposes of a study and informed consent happens after
basic research
aim to understand fundamental relationships among constructs; contribute to theory building
applied research
uses findings from basic research to understand current world issues; intervention & problem solving
hindsight bias
after learning something, we believe “we knew it all along”
theory
our best explanation for an aspect of behavior; strongly supported but never proven; makes predictions regarding how people will act or respond
hypothesis
testable prediction regarding conditions under which an event will occur
example of correlational research
marshmallow test- literacy relation to waiting to eat marshmallow
directionality problem
unknown if A causes B or B causes A
third variable problem
C causes both A and B
most common method of survey
self reports
self report bias
social desirability, misremembering, referencing themselves to other
sampling
smaller subset of population to participate
self selection bias
participants choose to be or not to be a part of the study due to a variable related to the hypothesis
experimental research
manipulate variables in an experiement; cause and effect
independent variable
cause
experimental group
exposed to cause (IV)
control group
not exposed to cause (DV)
dependent variable
effect
basic dilemma of social psychologist
trade off between internal and external validity
validity
does measure measure what its supposed to measure
p-hacking
conducting statistical analyses until you reach the desired p-value
results that have a very low probability of occuring by chance are
statistically significant
publication bias
journals have a preference to only publish significant findings
direct replication
conduct study in exact same manner, but with different participants
conceptual replication
test same hypothesis but with slightly different procedures
the self shifts according to changes in the
social situation
self-schemas
organizing structures that represent a person’s beliefs and feelings about the self, both in general and in specific situations, and that shape construal (perception) of social information
reflected self appraisals
beliefs about what others think of oneself
working self concept
embodies the particular self aspects that are evoked in a given situation
social self is profoundly shaped by whether people live in
independent (Western) or interdependent (non-Western) cultures
women generally emphasize their relationships and define themselves in an
interdependent way
men generally emphasize their uniqueness and construe themselves in an
independent way
people rely on _________ to learn about their own abilities, attitudes and personal traits
social comparisons
social identities
aspects of the self that are associated with a person’s group memberships
self stereotype
when a given social identity is noticeable view themselves in ways reflecting attributes that are stereotypically associated with the group
trait self esteem
stable part of one’s identity
state self esteem
changes according to different contextual factors
sociometer hypothesis
self esteem is a gauge of one’s social standing more so than one’s evaluation of the self; likely an adaptive quality that helped our ancestors survive; low self esteem is a warning sign that you have problems with social integration
self esteem is more important and tends to be higher in
Western cultures than East Asian cultures
motives for self-evaluation
desires for self-enhancement and self-verification
having others verify our views of who we are confers
stability in our set of self beliefs and gives us a sense of coherence and predictability
self-discrepancy theory
investigates how people compare their actual self to both their ideal self and ought self and the emotional consequences of such comparisons
promotion focus
when people regulate their behavior with respect to ideal-self standards
prevention focus
when people regulate their behavior with respect to ought self standards
self control
can be facilitated by construals that focus on “cooler” features of a tempting stimulus and by higher level, abstract construals of a situation
self presentation
related to the public self, people present themselves in ways they want others to see them
face
image people want others to have of them
self-monitoring
ensures a person’s behavior fits the demands of a social context
self-handicapping
people protect their public self; behavior that can excuse a poor performance or failure
introspection
look inward and examine your own thoughts; we assume we know ourselves best
problems with introspection
your are often just searching your brain for a ready made answer or feeling, it can be biased because we are motivated to have positive views about ourselves, reasons for feelings might be outside conscious awareness
self-concept
cognitive structure that contains all of your self-schemas (big picture of who you are)
self concept develops from
introspection, self-perception, and social comparison
individualistic cultures and the self concept
individual qualities; inner motivation; want to be unique
collectivist cultures and self concept
relationships; self is meaningful as part of social group; external motivation
self awareness
conscious awareness about how you are behaving
when people are more aware of themselves
they are more likely to think of their values, beliefs, goals, etc; they are more likely to recognize discrepancies between who they are and who they want to be
consequences of inducing self awareness study
at neighborhood in US subarb on Halloween. When kids came to door, homeowner got phone call and left bucket instructing to only take one piece of candy.
IV: whether table with candy had mirror
DV: amount of candy taken
findings: mirror made kids more aware of how they should act, self-awareness induced better behavior
social comparison theory
your self concept is shaped by people around you often by how your compare yourself to them
people desire accurate knowledge, if possible people consult an objective standard, if not
they will compare with another person
people will gain the best knowledge when comparing with someone
similar to themselves on a given dimension
upward social comparison
comparison with a person better than you on a particular trait or ability. response depends on if we can achieve what target has achieved. if yes, can inspire us. if no, it can make us feel worse about ourselves
downward social comparison
comparison with a person worse than us on a particular trait or ability. typically makes us feel better about ourselves
social tuning
process of adopting other people’s beliefs, attitudes, and views, often unconscious, helps facilitate our relationships
social tuning and helping behavior study
tested how behavioral synchrony can influence social tuning. pts were randomly assigned to two different “rhythmic ability” tasks (synchronous and asynchronous). then researchers told participants confederate would would on long task, will pts help confederate? pts in synchrony condition were more likely to help and for longer
self esteem
overall evaluation (positive or negative) that people have of themselves, can help us remain optimistic when things do not go well
self enhancement
we want to maintain, increase, or protect our positive self views
better than average effect
most people think that they are above average
self affirmation theory
posits that when people’s positive self-view is threatened, people work to maintain positive self-view by reflecting on positive attributes
self verification theory
people pay selective attention to info that aligns with their self view
actual self
self you think you are
ideal self
self that reflects who you want to be
ought self
self thats concerned with responsibilities you feel compelled to fulfill (who you should be in accordance with social roles)
self management
when people self monitor they are consciously and deliberately observing and adjusting their behaviors to fit the social situation
ingratiation
using positive feedback and other compliments to make yourself more likable to another person; common technique to use with people of higher status
behavioral self handicapping
acting in ways to reduce likelihood of success that provides an excuse for failure or makes success look even better
reported self-handicapping
providing ready-made excuses for potential failure (ex. studied for 30min instead of hours)
social cognition
study of how we perceive, remember, and interpret info about ourself and others
first impressions (snap judgment)
were prone to making judgments based on limited information
we judge people first based on their
facial characteristics
facial characteristics lead us to judge a person’s
trustworthiness (baby faces) and dominance (small eyes, angular chin, low forehead)
thin slicing
draw meaningful conclusions about another person’s personality or skills based on an extremely brief sample of behavior