4.3

Societal Norms

Unspoken rules by society

Normative : Wanting to fit in. Laughing at a joke bcs everyone else is laughing even though it isnt funny

Informative: You think others know better than you. In a fancy rest observing and copying dinner manners
Informative: Learning from others, Norm: Wanting to fit in

Foot in door

asking someone for a small favor then asking for a big favor later

asking someone for 20 then asking for 100 later

door in face

asking someone for a big favor(likley to get rejected) then asking for a smaller request

asking your mom for 100 then asking for 20

Multiculturalism

Society that values different cultures and their contributions

Social Infuence

People change their behaviour based on how others influence them

Eg: Buying trendy clothes because everyone is buying them

Group Polarization

When a group discussion makes people’s opinions more extreme.

Example: A political discussion making people more radical in their views.

Persuasion

Conformity

Changing your behavior to match a group.

Example: Wearing the same style of clothes as your friends.

Group think

When a group values harmony over good decision-making.

Example: A team agreeing on a bad idea just to avoid conflict.

Central Route Persuasion

Persuasion using logic and facts.

Example: A car ad listing safety features and gas mileage.

Obedience

following directions from an authority figure

Diffusion of Responsibility

not taking responsibitiy because you think someone else will

Eg: Not calling 911 in a crowd because you think someone else did/has

Peripheral Route Persuasion

Persuasion using emotions or attractiveness.

eg: A celeb promoting a perfume

Individualism

proritizing personal goals over the group.

deciding to be a vet even if you family and everyone is strongly agaisnst it (choosing your own path)

Social Loafing

people putting less effort in a group than when alone
Eg: A team project where no one puts any effort in.

Social Facilitation

prefroming better on single induvidual tasks people are watching
eg: Running faster when competing in front of a crowd.

Collectivism

Prioritizing group goals over individual ones.
eg: A family business where everyone works together for success.

Deindividuation

Losing self-awareness in a group and acting differently.

eg: Acting wild in a concert but being quiet alone.

False Consensus Effect

thinking more people agree with you than they actually do

Eg: Thinking everyone loves the same tv show as you

Superordinate Goals

Goals that bring people together, despite differences.

Example: Rival teams working together to clean up a community park.

Social Trap

short term benefits lead to long term harm

Over fishing leads to fish shortages

Altruism

helping others with no expectation of reward

Social Reciprocity Norm

The expectation to return a favor.
Example: Giving a gift back to someone who gave you one.

Bystander Effect

The more people around, the less likely anyone helps.

Example: Seeing someone hurt on the street but assuming someone else will help.

Elaboration Likelihood Model (ELM)

Explains how people are persuaded (central or peripheral route).
Example: Choosing a college based on rankings (central) vs. a fun commercial (peripheral).

Social Responsibility Norm

expectation to help those who depend on us
eg: helping an elderly person cross the street

Halo Effect

expecting a person has a lot of good traits based on one good trait
Eg; thinking an attractive person is smart and funny

Industrial-Organizational Psychologists

physcologists who study behavoir in the work place