REDUCED CUES THEORY

Who developed it?

Sproull and Kiesler (1986)

Level of self disclosure?

Low

Deindividualisation

Cues such as facial expressions lack in virtual communications

Reluctance to self- disclosure

Often involves aggressive and blunt communication

Yum & Hara (2005)

American ptps reported greater SD in VR associated with more trust while Korean ptps reported it led to less trust and wasn’t a factor for Japanese ptps

Gates that can interfere with relationship formation

Attractiveness, physical disability, stammer, shyness, age and ethnicity

Bargh et al 1999- absence of gating in virtual relationships

Gates can remain hidden during a virtual relationship- allows self-disclosure develop, avoiding distractions that might occur face to face- even if gate revealed, because of self-disclosure, doesn’t matter as much