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cognition
mental activities involved in acquiring, retaining, and using knowledge
mental image
mental representation of objects or events that are not physically present
concept
mental category of objects or ideas based on properties they share
formal concept
mental category that is formed by learning the rules or features
ex. burritos & in n out = food
prototype
most typical instance of a particular concept
ex. general understanding of dogs
exemplars
individual instances of a concept or category
ex. specific dog types
problem solving
thinking & behavior directed toward attaining a goal that is not readily available
trial and error
attempting different solutions & eliminating those that do not work
algorithms
following a specific rules, procedure, or method inevitably produces the correct solution
insight
sudden realization of how problems can be solved
intuition
coming to a conclusion or making a judgement w/o conscious awareness of thought processes involved
single feature model
base decision on a single feature
additive model
systematically evaluating the important features of each alternative
elimination by aspects model
evaluating all alternatives one characteristic at a time
heuristic
following a general rule of thumb to reduce the number of possible solutions, mental shortcut
availability heuristic
likelihood of an event is based on the basis of how readily available other instances of the event are in memory
ex. not letting children play outside after seeing abductions
representative heuristic
likelihood of an event is based by comparing how similar it is to the prototype
ex. stereotype
confirmation bias
tendency to seek out evidence that confirms existing belief
ignoring evidence that might contradict belief
requires symbols
sounds, written words, sign language
shared meaning of symbols
foreign language sounds meaningless bc of non shared symbols
syntax
set of rules for combining words
creative or generative
can generate infinite number of new and different phases
displacement
ability to communicate meaningfully about ideas, activities, and objects that are not physically present
behaviorist view
bf skinner
starts with babbling
nativist view
innate language processor that contains basic grammatical structure of all human language
interactionist view
babies are born with some kind of biological preparedness to pay attention to language than any other types of info
holophrases
combo of gestures & single words
ex. child points at park and says “play”
intelligence
capacity to think rationally, act purposefully & deal
standardization
administration of test to a large representative sample of people under uniform conditions for the purpose of establishing norms
reliability
ability of a test to produce consistent results when administered on repeated occasions under similar conditions
validity
ability of a test to measure what it is intended to measure
alfred binet
created series of tests to measure different mental abilities, established mental age
lewis terman
established IQ
david wechsler
responsible for testing adults from different cultures & socioeconomic backgrounds, developed WAIS
charles spearman
people who did poor one on test will do poor another test
g factor
louis l thurstone
believed there were 7 primary mental abilities
howard gardner
expanded on thurstones focus on different mental abilities, stated mental abilities are independent & cant be accurately reflected in a single measure of intelligence
robert sternberg
said some intelligences are more specialized talents, established triarchic theory of intelligence
genetics and environment
generally accepted that both heredity & environment are impactful in determining intelligence level
group intelligence testing
designed to test virtually all ages & types, measures what is “normal” in the US
achievement tests
test designed to measure persons level of knowledge, skill, or accomplishment in certain area
aptitude tests
test designed to assess a persons capacity to benefit from education or training