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simple random sample
just random people picked to sample
stratified random sampling
strategy to choosing (choosing from specific groups like gender, age, race)
systematic random sampling
selecting a (k)th individual from a population where k is a constant (eg. 100 student but pick every 10th student)
cluster random sampling
selecting based on cluster (eg, geographical) and then surveying the entirety of the cluster
convenience sampling
surveying based off convenience (eg. surveying the first 10 people to walk into a grocery store instead of at random)
observational studies
researcher obsess and records info without intervening
key characteristics of observational studies
no intervention
observing specific traits
natural setting
causality limitation
experiments
involves intervention by the researcher
key characteristics of experiments
treatment application
controlled env
randomization
causal inference
determine if an intervention actively changes an outcome
population inference
sampling a smaller group first then moving onto population
prospective studies
collect data as events moving in real time
retrospective studies
looking back on the past to gather and collect data
discrete quantitative value
a value with no decimals
categorical variable
categories have no numerical value but can ascend and descend
qualitative variable
more so group categories rather than a number value
numerical variables
ex. percentages
continuous quantitative variables
any value within a range
nominal qualitative variables
no inherent order eg eye colour
ordinal qualitative variable
order makes sense (eg. letter grades)
ordinal variable
used to rank or order data, the order has to have meaning, but never assume equal spacing between ranks
interval variable
no natural zero