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Alliteration
Repetition of the same sound beginning several words or syllables in sequence
Allusion
Brief reference to a person, event or place or to a work of art
Analogy
A comparison between two seemingly dissimilar things. Uses something simple to explain something unfamiliar or complex.
Ambiguity
The multiple meanings, either intentional or unintentional, of a word, phrase or passage.
Anaphora
Repetition of a word or phrase at the beginning of successive phrases, clauses or lines.
Anecdote
A brief story used to illustrate a point or claim
Aphorism
A terse statement of known authorship that expresses a general truth and moral principle
Argument
A process of reasoned inquiry. A persuasive discourse resulting in a coherent and consideration movement from a claim to a conclusion
Audience
The listener, viewer, or reader of a text. most texts are likely to have multiple audiences.
Claim
Assertion or proposition, states the arguments main idea or position. Differs from a topic or subject in that a claim has to be arguable.
Colloquialism
Words or phrases that have a conversational feel and are not generally used in formal written English
Connotation
Meanings or associations that readers have with a word beyond its dictionary definition or denotation.
Context
Circumstances, atmosphere, attitudes, and events surrounding a text
Denotation
Strict, literal dictionary definition of a word devoid of any emotion attitude or color
Diction
A speaker’s choice of words. Analysis of this looks at these choices and what they add to the speakers’ message.
Emphasis
Allows the writer to place importance on a particular idea. By positioning an idea in a certain place structurally, by proportioning a greater amount of words, by isolating a key word or phrase, or by repeating the wording, the writer creates_
Ethos
Greek for character. Speakers appeal to this to demonstrate credibility and trust.
Euphemism
Greek for good speech. More agreeable or less offensive substitute for generally unpleasant words or concepts.
Figurative Langauge
nonliteral langauge, referred to as tropes or metaphorical langauge evoking imagery.
Hyperbole
Deliberate exaggeration used for emphasis or to produce a comic or ironic effect
Imagery
Description of how something looks, feels, tastes, smells, or sounds.
Irony
fugre of speech that occurs when a speaker or character says one thing but means something else.
jargon
specialized terminology used by a particular group of people. often obscure and pretentious.
Juxtaposition
Placement of two things closely together to emphasize similarities or differences.
Logos
greek for emobided thought. speakers appeal to this or reason by offering clear, ratiuonal ideas and using specific details examples facts, stats or expert testimony.
metaphor
Figure of speech that compares two things without using like or as
mood
the feeling or atmosphere created by a text
narration
In classical oration, the factual and background information, establishing why a subject or problem needs addressing; it precedes the confirmation, or laying out of evidence to support claims made in the argument.
Oxymoron
a paradox made up of two seemingly contradictory words
Paradox
Statement or situation that is seemingly contradictory on the surface but delivers an ironic truth
Parallelism
Similarity of structure in a pair or series of related words, phrases, or clauses
Pathos
greek for suffering or experience. speakers appeal to this to emotionally motivate their audience.
Persona
Greek for mask. the face or character that a speaker shows to his or her audience
Personification
Attribution of a lifelike quality to an inanimate object or an idea
Purpose
The goal the speaker wants to achieve
Rhetoric
Art of finding ways of persuading an audience
Rhetorical Appeals
Techniques used to persuade an audience by emphasizing what they find most important or compelling.
Rhetorical Question
Figure of speech in the form of a question posed for rhetorical effectr rather than for the purpose of getting an answer.
Satire
The use of irony or sarcasm to critique society or an individual
Simile
A figure of speech used to explain or clarify an idea by comparing it explicitly to something else, using the words like as, or as though
Style
A writers specific way of saying things
Syntax
The arrangement of words into phrases, clauses and sentences. Includes word order, length and strucutre of sentences and schemes
Theme
writers though on a topic
Tone
A speaker’s attitude toward the subject conveyed by the speaker’s stylistic and rhetorical choices.
Understatement
A figure of speech in which something is presented as less important, dire, urgent, good and so on, than it actually is, often for satiric or comical effect
Vernacular
The speech patterns of a particular group of people or region
Voice
The unique flavor of a piece based upon the author