E-Commerce Chapter 4 Quiz

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20 Terms

1
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Which system functionality must your website have to be able to personalize or customize a product for a client?

  • an inventory management system

  • customer on-site tracking

  • an ad server

  • a site tracking and reporting system

customer on-site tracking

2
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Which of the following is a simple but powerful method for strategizing about a business?

  • SLDC

  • SWOT analysis

  • benchmarking

  • DevOps

SWOT analysis

3
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The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

  • system testing.

  • split testing.

  • funnel testing.

  • benchmarking.

Benchmarking

4
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In order from beginning to end, the major steps in the SDLC are:

  • systems analysis/planning; systems design; building the system; testing; and implementation.

  • systems design; testing; building the system; and implementation.

  • systems analysis/planning; implementation; building the system; and testing.

  • systems analysis/planning; systems design; building the system; implementation; and testing.

systems analysis/planning; systems design; building the system; testing; and implementation.

5
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What are the two most important management challenges in building a successful e-commerce presence?

  • identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

  • building a team with the right skill sets and closely managing the development process

  • having an accurate understanding of your business environment and an achievable business plan

  • developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

6
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The primary way a website is able to personalize the content presented to a visitor is through the use of:

  • accessibility rules.

  • site management tools.

  • cookies.

  • privacy policies.

cookies

7
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Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

  • offline media

  • e-mail

  • website

  • social media

social media

8
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(T/F) In general, the annual system maintenance cost will roughly parallel the development cost.

True

9
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All of the following are basic functionality provided by e-commerce merchant server software except:

  • a shopping cart.

  • credit card processing.

  • a product catalog.

  • marketing analytics.

Marketing analytics

10
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Which of the following helps you engage your customers in a conversation?

  • product database

  • shopping cart

  • on-site blog

  • site tracking and reporting system

on-site blog

11
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Which of the following involves creating a skeleton version that focuses on functionality rather than design?

  • Scrum

  • web services

  • DevOps

  • wireframing

wireframing

12
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The concept of a "sprint" is related to which of the following development methodologies?

  • Scrum

  • prototyping

  • component-based development

  • DevOps Apache

Scrum

13
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Which of the following monitors and controls access to a main web server, and implements firewall protection?

  • mail server

  • list server

  • proxy server

  • groupware server

proxy server

14
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MySQL is which of the following?

  • web server software

  • scripting language embedded in HTML documents

  • website analytics software

  • open source database software

open source database software

15
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Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site?

  • physical design

  • logical design

  • co-location plan

  • testing plan

logical design

16
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Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

  • RESS

  • AWD

  • RWD

  • mobile first design

mobile first design

17
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Which of the following are the two main components of a systems design?

  • behavioral design and technological design

  • logical design and physical design

  • front-end systems and back-end systems

  • business objectives and technology requirements

logical design and physical design

18
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Which of the following is used to process certificates and private/public key information?

  • Secure Sockets Layer/Transport Layer Security

  • File Transfer Protocol

  • HTTP

  • data capture tools

Secure Sockets Layer/Transport Layer Security

19
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Which of the following verifies that the business objectives of the system are in fact working?

  • acceptance testing

  • system testing

  • unit testing

  • implementation testing

acceptance testing

20
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All of the following are website design features that annoy customers except:

  • multi-browser functionality.

  • splash pages.

  • slow-loading pages.

  • pop-under ads.

multi-browser functionality.