E-Commerce Chapter 4 Quiz

Which system functionality must your website have to be able to personalize or customize a product for a client?

• an inventory management system

• customer on-site tracking

• an ad server

• a site tracking and reporting system

customer on-site tracking

Which of the following is a simple but powerful method for strategizing about a business?

• SLDC

• SWOT analysis

• benchmarking

• DevOps

SWOT analysis

The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as:

• system testing.

• split testing.

• funnel testing.

• benchmarking.

Benchmarking

In order from beginning to end, the major steps in the SDLC are:

• systems analysis/planning; systems design; building the system; testing; and implementation.

• systems design; testing; building the system; and implementation.

• systems analysis/planning; implementation; building the system; and testing.

• systems analysis/planning; systems design; building the system; implementation; and testing.

systems analysis/planning; systems design; building the system; testing; and implementation.

What are the two most important management challenges in building a successful e-commerce presence?

• identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

• building a team with the right skill sets and closely managing the development process

• having an accurate understanding of your business environment and an achievable business plan

• developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

The primary way a website is able to personalize the content presented to a visitor is through the use of:

• accessibility rules.

• site management tools.

• cookies.

• privacy policies.

cookies

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

• offline media

• e-mail

• website

• social media

social media

(T/F) In general, the annual system maintenance cost will roughly parallel the development cost.

True

All of the following are basic functionality provided by e-commerce merchant server software except:

• a shopping cart.

• credit card processing.

• a product catalog.

• marketing analytics.

Marketing analytics

Which of the following helps you engage your customers in a conversation?

• product database

• shopping cart

• on-site blog

• site tracking and reporting system

on-site blog

Which of the following involves creating a skeleton version that focuses on functionality rather than design?

• Scrum

• web services

• DevOps

• wireframing

wireframing

The concept of a "sprint" is related to which of the following development methodologies?

• Scrum

• prototyping

• component-based development

• DevOps Apache

Scrum

Which of the following monitors and controls access to a main web server, and implements firewall protection?

• mail server

• list server

• proxy server

• groupware server

proxy server

MySQL is which of the following?

• web server software

• scripting language embedded in HTML documents

• website analytics software

• open source database software

open source database software

Which of the following typically includes a data flow diagram (DFD) to describe the flow of information for an e-commerce site?

• physical design

• logical design

• co-location plan

• testing plan

logical design

Beginning the e-commerce development process with a mobile presence rather than a desktop website is referred to as which of the following?

• RESS

• AWD

• RWD

• mobile first design

mobile first design

Which of the following are the two main components of a systems design?

• behavioral design and technological design

• logical design and physical design

• front-end systems and back-end systems

• business objectives and technology requirements

logical design and physical design

Which of the following is used to process certificates and private/public key information?

• Secure Sockets Layer/Transport Layer Security

• File Transfer Protocol

• HTTP

• data capture tools

Secure Sockets Layer/Transport Layer Security

Which of the following verifies that the business objectives of the system are in fact working?

• acceptance testing

• system testing

• unit testing

• implementation testing

acceptance testing

All of the following are website design features that annoy customers except:

• multi-browser functionality.

• splash pages.

• slow-loading pages.

• pop-under ads.

multi-browser functionality.