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how do we learn behaviour?
through observing + imitating others around us
observing + imitating a beh is more likely to happen if the observer identifies with the model e.g. same sex/age - this is called identification. or if the model is attractive or someone the observer admires
what is vicarious reinforcement?
we do not imitate all behaviour we see
a beh is more likely to be imitated if the observer sees the model being positively reinforced/rewarded for their beh
a beh is less likely to be imitated if the observer sees model is punished for their beh
what is mediational processes and what are the 4 processes?
Bandura identified 4 mental processes (cognitive) involved in SLT
attention (we must notice the beh)
retention (we must remember the behaviour)
motor reproduction (we must be able to perform the beh)
motivation (linked to vic reinforcement)
SLT cannot take place without the 4 mental processes in order to imitate beh
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