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What is the central question of the module?
What changes have digital technologies introduced to how we relate to each other and the world, and how can these be analysed?
What is media?
Any tool that helps us get & share what we know, constantly changing, associated with social activity.
How is the digital defined?
Binary code (1 = on, 0 = off), encoding reality rather than directly representing it.
Which lens focuses on surveillance and control over data?
Control Society
What is narrowcasting?
Distribution of niche, fragmented information.
What is deep mediatisation?
Digital media as ever-present platforms for enacting social life itself, invisible and constant.
Media is static and unchanging.
False
Digital reality directly represents the real world.
False
Algorithmic social order creates “order” out of disordered human digital behaviour.
True
The enclosure movement in England is used as an analogy for digital commons.
True
Broadcasting is the current dominant media form, while narrowcasting was used in the past.
False
Deep mediatisation means digital media is invisible but ever-present in everyday life.
True
Internet 1.0 was mainly:
Read-only, decentralized web pages
Internet 2.0 introduced:
Digital social interaction, content creation, participatory culture
Which feature defines social media platforms?
Programmability, connectivity, popularity
A profile on social media is:
An individual access point to digital connection and identity construction
Which philosopher emphasized “collective consciousness”?
Durkheim
Which philosopher stressed individual agency and meaningful social acts?
Weber
Which philosopher argued identity is reciprocally constructed through sociability?
Simmel
“Clicktivism” raises the question of whether it is:
Meaningful social interaction or synchronous crowd behaviour
Networked publics blur boundaries between:
Producer and consumer
Lindgren argues symmetry between producer and consumer:
Makes the world better
Technological determinism claims:
Technology is the crucial driver of history and social change
Hard tech determinism views technology as:
Magical, with limited human agency
Soft tech determinism suggests:
Technology shapes society but with unintended consequences
Habermas argued rationality lies in:
Communication and discourse
Postman’s “Technopoly” warns that:
Technology becomes deified and determines culture
Optimistic views of digital power emphasize:
Empowerment through collaboration
Utopian hopes emphasize:
Egalitarian participation and activism
Groupthink risks include:
False consensus and reluctance to voice concerns
Luhmann’s systems theory sees technology as:
A way to reduce complexity
Lindgren concludes digital media will have:
Different consequences in different settings for different people
Essentialist view of identity sees it as:
Rooted in inner essence
Performative view of identity sees it as:
Something we do, not what we are
Moeller’s “profilicity” refers to:
Self-construction from multiple identities online
Existentialism emphasizes:
Authenticity and responsibility for actions
Six markers of online identity change include:
Interactivity, disembodiment, simulated identities, de-spatialisation, invisibility, anonymity
Simulated identities raise the question of:
Cyborg identities, partial and contradictory
Castells’ “space of flows” means:
Interaction without shared time and space
Invisibility online often leads to:
More openness and sharing
Anonymity can lead to:
Expression of intense feelings guided by external cues
Post-anonymity trends emphasize:
Stable, unified, verifiable online identities
Digital identities are always fluid and anonymous.
False
Profilicity emphasizes multiple constructed identities.
True
De-spatialisation collapses physical space, enabling global synchronous interaction.
True
According to Tönnies, community is defined as:
A place + warm sincere engagement
What is the main function of community?
To provide empathy, understanding, acceptance, and shared responsibility
Community is not a property of the place but of:
The nature of engagement
What are “third places” according to Oldenburg & Brissett?
Spaces outside home and work where roles matter less and emotional expression is freer
Pseudo-communities raise the concern that:
Digital communities may be too superficial to be real communities
What is the defining feature of a network?
Nodal connections that convey information
Communities are primarily about ______, while networks are primarily about ______.
Social belonging; information transfer
Weak ties are characterized by:
Less trust, broad reach
Manuel Castells’ Network Society emphasizes that:
Networks are the backbone of society, collapsing time and space
What is networked individualism?
Individuals at the centre of multiple partial networks, requiring active maintenance
Communities always require a physical space.
False
Third places thrive on higher levels of emotional expression.
True
Networks are static and easy to regulate.
False
Weak ties can become strong if they connect groups together.
True
In virtual togetherness, we inhabit a continuum between networks and communities.
True
What does Lindgren call the enjoyment of multiple online narratives and genres?
Narrative pleasures
In the “visual turn,” text is often considered:
Secondary to visual content
Postmodernism emphasizes:
Pluralism and decentralisation
What is “second-order observation” in postmodernism?
Observing the fact that we are observing
Surreal AI art trends may reflect:
A search for immersive dream-like unrealities as coping with disinformation
What crisis is linked to visual overload and AI content?
Crisis of observational trust
Selfies are considered:
A social action combining context and intention
Videos of affinity differ from communities and networks because they:
Require minimal trust, fostering proximity rather than deep ties
Social Presence Theory emphasizes:
Building affinity by projecting physical presence (body, face, interaction)
Emojis originated in Japan and are sometimes seen as:
A universal language and alternative to punctuation/signatures