priming

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5 Terms

1
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Priming

The process by which media influences the standards by which people evaluate political figures or issues.

2
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Framing

Presenting information in a particular way to shape perception, highlighting certain aspects while downplaying others.

3
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Gatekeeping

The role of media in determining which stories are reported and which are not, influencing public discourse.

4
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Indexing

The alignment of media coverage with the range of opinions held by political elites, leading to a focus on mainstream narratives.

5
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Agenda Setting

The ability of the media to influence which issues are considered important by the public and policy makers.