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To formulate a strategy that leads to a sustained competitive advantage: (2)
• Resources and capabilities must combine to form core competencies.
• Firms should consciously work to identify these
what are core competencies
Unique strengths
what is resource-based view
model that helps identify core competencies
what is resource heterogeneity
A firm is a unique bundle of resources, capabilities and competencies
what is resource immobility
what is VRIO
delete
what does VRIO stand for
• Valuable.
• Rare.
• Costly to Imitate.
• Organized to capture the value of the resource.
what are isolating mechanisms
sustain a firm’s competitive advantage by preventing rivals from competing away the firm’s advantages
what is core rigidity
A former core competency that is turned into a liability
what is resource stock
firm’s current level of intangible resources
what is resource flows
The firm’s level of investments to maintain or build a resource
what is firm value chain
Internal activities a firm engages in when transforming inputs into outputs
what are primary activities
Firm activities add value directly
what are support activities
Firm activities that add value indirectly
why must a strategic activity system must evolve (2)
External environment changes
Competitors develop their activity systems