U1 AOS 3: External Environment

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Business Management 1&2 2023

Business

10th

45 Terms

1
External Environment
* involves surrounding factors that impact a business, has minimal control over
* include macro factors and operating factors
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2
Global Considerations - Globalisation
* resulted in Australian businesses facing more international competition than ever before
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3
Global Considerations - Overseas Competitors
  • develop understanding on how these businesses operate, identifying their strengths and weaknesses

  • planning consider how they can achieve lower costs or implement strategies to distinguish themselves and develop competitive advantage

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4
Global Considerations - Overseas Markets
  • access larger and more diverse customer base, allowing a business to reduce its dependence on its local market

  • essential for business owner to be aware of different customer needs and cultural expectations

  • may need to adapt products to suit customer needs in different locations

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5
Global Considerations - Offshoring of Labour
  • involves business moving its services or processes to another country

  • should consider time zone differences, as it can disrupt business processes

  • reasons why businesses consider offshoring labour

    • legal & government regulations: consider legal and government regulations in the offshoring country, as tax wages and minimum wages may differ

    • communication & cultural barriers: language spoken & level of English may differ; must consider cultural norms

    • business reputation: sending labour overseas may have impact on increasing unemployment rate in local economy and harm reputation

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6
Global Considerations - Exchange Rates
  • each day, value of country can fluctuate, therefore business must anticipate changes

  • exchange rates - relative price at currency of country can be exchanged for currency of another country

  • Currency appreciation: increase in value of currency against foreign currency

    • beneficial for Australian business that purchases materials from overseas countries as its Australian dollars ca buy more of a foreign currency

    • make business’s goods and services more expensive for overseas buyers - less attractive

  • Currency depreciation - decrease in value of currency

    • increase cost of imports

    • cheaper for overseas buyers - attractive in overseas markets

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7
Global Considerations - Online sales
  • involve buying and selling goods and services using the internet (e-commerce)

  • reach wider range

  • policies and processes - shipping, refunds, returns

  • protected by cyber attacks - breach of privacy resulting in loss of customer trust

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8
Global Considerations - Copyrights
  • exclusive right to control use of creative use

  • not engaging in copyright infringement - result in fines and penalties

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9
Global Considerations - Trademarks
  • exclusive right granted over unique aspect of business

  • original and unique to avoid trademark infringement - no reproduction of unauthorised materials

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10
Global Considerations - Patents
  • exclusive rights to use innovative devices, substances, methods and processes

  • protect invention from competitors

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11
Economic Conditions
* productive performance and financial stability of nation
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12
Economic Conditions - Interest rates
  • amount charged, expressed as percentage of principal, by leader to borrower for use of assets

  • loans - taken out for initial costs

  • interest rates low - business loans less expensive

  • interest rates high - pay more for amount borrowed

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13
Economic Conditions - Employment Levels
  • percentage of labour force working in paid emplotment

  • availability of workers - influence wages to attract workers

  • unemployment rates low - employment levels high

  • unemployment rates high - employment levels low

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14
Economic Conditions - Tax Rates
  • percentage of income or spending required to be paid to government

  • tax obligation - budget for additional business expenses

  • companies required to pay 25%-30% of profit

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15
Economic Conditions - Business & Consumer Confidence
  • measure of consumers’ feelings and expectations about current and future economic conditions

  • when high - more confident in spending

  • when low - less confidence in spending

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16
Legal & Government Regulations
* laws and roles made by parliaments and governments, as well as decisions made by courts
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17
Legal & Government Regulations - Employment Laws
  • obligations employers and employees

  • include minimum wages, fair working conditions

  • against unfair dismissal and aims to resolve workplace disputes

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18
Legal & Government Regulations - Environmental Legislation
  • protect environment - minimise energy use, reducing water use, reusing recycling, and reducing waste

  • businesses’ impact on environment and protect limited resources

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19
Legal & Government Regulations - Industry Regulations
  • rules specific to businesses within certain industry

  • permits or licences relevant to business industry

  • eg. Working with Children Check

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20
Legal & Government Regulations - Tax Reguirements
  • obtain Australian business number (ABN) - identifies business

  • apply for tax file number (TFN) to the Australian Taxation Office (ATO) - allows business to be easily identified for taxation purposes

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21
Legal & Government Regulations - Council Regulations
* local government rules operating in specific geographical area
* location of business - local zoning laws
* operating hours of business - restrictions put in place for certain set of time
* types of signs business displays - restrictions on signage
* renovation of business premises - limit to type of renovation
* waste disposal of business - how business manages waste
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22
Technological Considerations
* invention and innovation of tools that solve problems and enhance processes
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23
Technological Considerations - Automated production lines
* many manufacturing businesses have implemented automated production lines using technology to reduce need for human labour
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24
Technological Considerations - EFTPOS
* method of payment for customers
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25
Technological Considerations - Online Presence
* most businesses have established online presence
* eg. online shop
* website
* customer service
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26
Technological Considerations - Strengths
  • usually work quicker, producing more in shorter period of time

  • complete more complex and dangerous tasks than human labour

  • more accurate - less mistakes and less errors/defects

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27
Technological Considerations - Weakness
  • loss of employee’s jobs - replaced & decrease reputation of business

  • expensive in short-term

  • difficult to customise for individual customer needs

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28
Societal Attitudes & Behaviour
* societal attitudes - collective values, beliefs, opinions held by group of people
* greater awareness about improving physical and mental health and wellbeing
* wellbeing of employees
* environmental sustainability
* hygiene practices
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29
Corporate Social Responsibility Considerations
  • CSR

  • ethical conduct of business - above and beyond legal obligations

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30
Corporate Social Responsibility Considerations - Environmental
  • local suppliers instead of overseas - reduces distance - lowering carbon emissions

  • waste management strategies - recycling and reusing excess materials - less landfill

  • eliminate non-environmentally friendly packaging

  • use renewable sources of energy

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31
Corporate Social Responsibility Considerations - Social Considerations
  • local suppliers instead of overseas suppliers - provide employment to locals and boosting local economy

  • assist employees when technology replaces them - reduces unemployment and minimising social issues

  • encourage volunteer creating a positive impact on improving various social issues

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32
Corporate Social Responsibility Considerations Advantages
  • positive business reputation

  • attract highly skilled employees who value ethical conduct

  • attracts motivated employees

  • production process more efficient

  • customers willing to pay more for ethically produced goods and services

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33
Corporate Social Responsibility Considerations Disadvantages
  • decrease productivity levels because of constant focus

  • employees feel overwhelmed to adapt new practices

  • time-consuming

  • initially expensive

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34
Operating Factors
* primary external factors impacting business that has some control over
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35
Customer Needs & Expectations - Convenience
* customers expect experience that saves time and effort - important for business to plan how they can offer most convenient experience for cusotmers
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36
Customer Needs & Expectations - High quality good/service
* owner should ensure that products are of high standard and operate
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37
Customer Needs & Expectations - Responsive Customer Service
  • customers expect business to respond to queries promptly

  • business ensure customers able to interact with business in order to earn customer loyalty

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38
Competitor’s Behaviour
  • same or similar industry that offer similar good/service

  • when planning business - owner consider behaviour of competitors to establish competitive advantage

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39
Competitor’s Behaviour - Selling similar good for lower price
* business may need to reconsider its manufacturing and operating costs to determine if it can lower production costs in order to offer its product at same or similar price to competitors
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40
Competitor’s Behaviour - Selling highly unique good/serivce
* build competitive advangtage and invest in creating good/service with newer or more uniuqe features
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41
Competitor’s Behaviour - Entering industry where few businesses have large market share
  • investigate strengths and weaknesses of competitors and take advantage of weaknesses

  • continuously innovate in industry

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42
Special Interest Groups
* organisations or group of people seek to influence laws, policies or behaviours to benefit specific cause
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43
Special Interest Groups - Unions
  • organisations who represent and speak on behalf of employees in particular industry to product and improve wages and working conditions

  • represent and defend employees when issues arise in workplace (eg. discrimination)

  • businesses who do not apply with union requests may face significant consequences

    • union can legally organise employee strike - negative public reputation

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44
Special Interest Groups - Business Associations
  • advise and support businesses in particular industry

  • provide information through training programs, seminars, conferences, or personal consultations

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45
Special Interest Groups - Environmental lobby groups
  • advocate for production of environment and promote environmental issues to businesses, government and public

  • operate in manner that is harmful to environment, often campaign to public and government to prohibit business from continuing its operations

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