Unit Test Study Guide

Omission

Leaving something out in advertising, such as Pop Tarts claiming to be part of a "healthy" breakfast.

Cartoon Character mascots

The use of characters like Tony the tiger or Gecko Gieco in advertisements.

Sounds Good

Adding music and sound effects to create excitement in commercials, like the JG Wentworth ad or the "We Will Rock You" ad.

HeartStrings

Ads that evoke emotions, either making you feel good or sad, like St. Jude Hospital or sad puppy dog shelter videos.

Repetition

Repeating the commercial over and over again to increase brand recognition.

Facts and Figures

Ads that put down another company to make their product seem better.

Scale

Making a product look bigger or smaller than it actually is in advertisements.

Bandwagon

Joining the crowd, appealing to the desire to be part of a popular trend.

Starpower

Using celebrities or influencers in ads to attract attention.

Ideal kids

Ads targeted towards families and children.

Excitement

Creating excitement and energy in advertisements.

Federal Trade Commission

The agency responsible for consumer protection and preventing scams and unfair business practices.

National "Do Not Call" registry

A registry designed to stop unwanted sales calls from legitimate companies.

Scams

Tech Support system, UPS text messages, fake debt collectors, and deceptive mortgage loans are some scams the FTC tries to protect consumers from.

FTC

The Federal Trade Commission, with a mission to prevent consumers from falling victim to scams and unfair business practices.

FTC's focuses

Consumer Protection and Competition.

Pyramid Scheme

A financial fraud that tricks people into paying money to sell memberships to others.

Ponzi Scheme

A scheme that pays old investors with new investors' money.

Predatory Lending

When lenders use false appraisals or encourage borrowers to lie about their income and expenses.

Sam Bankman-Fried

He has two companies, Almeda for trading and FTX for exchange, and he transferred money from FTX to Almeda.

Difference between Pyramid and Ponzi scheme

Pyramid scheme involves recruiting others with a real product, while a Ponzi scheme pretends to invest your money.

Identity theft protection

Read account statements and bills, read explanations of medical benefits, keep track of bills and mail, and review your credit report.

What to do if a victim of a scam

Report it and contact the bank.

Requirements of a good deal

Product is needed and wanted, item's quality is suitable, product sells at a price you're willing to pay, and the dealer is reputable.

How multi-level companies make money

Lula-roe runs a pyramid scheme, making money off recruits bringing in new recruits.