International Marketing

glocalization

the development and distribution of a product or service globally, while adjusting it to accommodate local contexts

Cultural Anthropology

concerned with the study of human societies and cultures and their development

Culture

Everything that people have, think, and do as members of society

6 generalizations about culture

• Culture is learned

• Culture Influences Biological Processes

• Cultural Universals exist

• Culture changes

• Ethnocentrism

• Cultures are integrated wholes

protectionism

tariffs, quotas, subsides, and regulations are all…

absolute advantage

the ability of an individual, company, region, or country to produce a greater quantity of a good or service with the same quantity of inputs per unit of time,

comparative advantage

advantage over others in producing a particular good.

Hall’s three cultural factors

context, space, time

procemics

How close people prefer to be physically

how culture impacts business

• communication styles

• time and deadlines

• decision making 

• risk propensity

• marketing and consumer behavior 

ethics is influenced by

local cultural values, religion, history, and social norms

negotiated culture

When individuals from different cultures work together over time, they develop a shared hybrid culture

key business functions affected by culture

• negations and contracts

• leadership and hierarchy 

• teamwork and collaboration

• marketing 

• consumer relations

nature and types

gestures, facial expressions, gaze, posture