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Fans of the gangster/ western genre
Would enjoy the clear genre conventions being used and innovated upon
Fans of historical dramas
For both educational and visual spectacle purposes, would enjoy the production design and the fashion
More educated and left leaning viewers
Would enjoy the social and political issues explored and the alternative view of British history
Traditionally masculine audiences
Would identify with and admire with the tough, no nonsense male characters, while respecting their strict codes and moral values
Female viewers with feminist values
Would admire the strong female characters like Polly that defy stereotypes
Stuart Hall - reception
Preferred reading: viewers who enjoy and agree with the valorisation of working class lives and history
Negotiated reading: May enjoy the depictions of the industrial areas as vibrant and exciting but find the violence upsetting
Oppositional: May dislike the music and don’t like the historical innacuracy: (the peaky blinders operated in the late 1800s, not 1920s)
Henry Jenkins - Fandom
Jenkin argues that fandom is a personal and creative relationship with media products, and it can unite people
Fueled a cultural renaissance in Birmingham, Knight has spoken about a ‘cultural cringe’ in the area and addrssed this
This led to people all over the UK flocking to the Midlands, often in costume to go to tours, pubs, and festivals on PB
The use of social media and the #peakybinders hashtag on Tiktok, X etc
Fanart - textual poaching when prosumers sample big cultural products and use them for their own creativity