Rhetorical Terms and Appeals

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Vocabulary flashcards defining rhetorical appeals, devices, and elements of communication based on the provided video notes.

Last updated 8:33 PM on 8/10/26
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15 Terms

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Ethos

An appeal based on the writer’s credibility, character, or trustworthiness.

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Pathos

An appeal to the audience’s emotions, values, or beliefs.

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Logos

An appeal based on logic, reasoning, facts, or evidence.

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Occasion

The specific event or circumstances surrounding a text’s creation.

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Exigence

The problem, event, or situation that prompts someone to communicate.

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Tone

The writer’s attitude toward the subject or audience.

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Diction

A writer’s purposeful choice of words.

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Syntax

The way a writer arranges words, phrases, and sentences.

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Imagery

Descriptive language that appeals to the senses or creates a vivid picture.

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Extended Metaphor

A comparison developed over several lines or throughout a text.

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Allusion

A brief reference to a well-known person, event, text, place, or idea.

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Anecdote

A short story used to illustrate a point or idea.

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Repetition

Repeating words, phrases, or ideas for emphasis or effect.

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Anaphora

Repetition of a word or phrase at the beginning of successive phrases, clauses, or sentences.

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Rhetorical Question

A question asked for effect rather than to receive an answer.