Diffuse and influence - Salganik & Watts

Cumulative Advantage

is a self-fufilling prophecy where small differences overtime become bigger and can get more popular

Self-Fulling Prophecy

false definition of the situation evoking new behavior which makes the false conception come true

Herd Behavior

•  following the herd

• -doing it because other people do it

Network Effects

• things get more valuable, the more people are on it, culture and media has and benefits from network effects

Salganik & Watts

Key theoretical question

• to what extent can the perception of success become a self-fulfilling prophecy 

• Can success in cultural markets arise solely as a self-fulfilling prophesy -

What happened to less popular songs in the inverted world

Songs that were promoted by the inversion tended to do better in the long run

• People under herd behavior created network effects

what happend to popular songs in the inverted world

Best songs initially lost popularity but recovered their popularity in the long run

• not purely network effects or herd behavior because sonically there is something that makes songs more popular