Entre Buisness Plan Study Guide

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17 Terms

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Risk

A probability or likelihood of being exposed to danger, injury, or loss

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Risk Analysis

An initial reflection that identifies the possible risks of entering a business

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Risk Assessment

A specific business strategy that identifies potential risks to the business and outlines how the business will respond if they occur

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SBA (Small Business Administration)

The government organization that provides resources to new and small businesses

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Cost Benefit Analysis

A technique that weighs the benefits of a project against its costs to determine if the project or new business is worthwhile

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SWOT Analysis

A study whose purpose is to identify the strengths, weaknesses, threats, and opportunities to new business

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Strengths

The internal characteristics which may be deemed favorable for the organization

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Weakness

The internal characteristics which may be deemed unfavorable for the organization

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Opportunities

External characteristics which the organization may use to its advantage

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Threats

External characteristics which may be potential sources of failure to the organization.

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Buisness Plan

A document setting out a business's future objectives and strategies for achieving them.

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Exectutive Summary

a short, quick overview of a big report or plan

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Marketing Overview

A document or set of documents outlining the platforms and methods a company uses to reach its target market.

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Development Plan

A document that outlines the goals, objectives, and actions needed to improve a specific area, project, or individual's skills over a defined period

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Financial Report

A formal record of a company's financial activities and position over a specific period

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Code of Ethics

A formal document that outlines the principles of conduct and behavior that a group or organization expects from its members

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Conclusion

The final section of a document, such as a report or business plan, that summarizes the key points, findings, and often includes a call to action