* Argued that learning often happens in this sudden way due to insight rather than because of the gradual strengthening of the S-R connection
* Suspended a banana from a ceiling wall and had several boxes, none of which was high enough to enable the chimpanzees to reach the banana. Köhler found that the chimps spent most of their time unproductively rather than slowly working towards a solution until, all of a sudden, they would pile the boxes on top of each other, climb up, and grab the banana.
* Köhler believed that the solution could not occur until the chimpanzees had a cognitive insight about how to solve the problem