Advantages:
* Advantages of using an interview in a psychology study include the ability to gather in-depth and detailed information about a participant's thoughts, feelings, and behaviors. Interviews also allow for the researcher to clarify any misunderstandings or ambiguities in the participant's responses.
* Additionally, interviews can establish rapport between the researcher and participant, leading to more honest and open responses.
Disadvantages:
* Social desirability bias
* Interviewing is often time consuming and this can be a problem if it restricts the types of participants who volunteer for the research because it would give a narrow representation of feelings, beliefs or experiences.
* Subjectivity in interpretation: a personal viewpoint, which may be biased by one’s feelings, beliefs or experiences, so may differ between individual researchers. It is not independent of the situation.
* Objectivity in interpretation: an unbiased external viewpoint that is not affected by an individual’s feelings , beliefs or experiences , so should be consistent between different researchers.