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laws of probability
larger = more info
margin error
set bounds for likely error
sampling variability
natural difference between different samples
under coverage
some of the population can’t participate
non response
some don’t respond
response bias
systemic pattern ex: lying on a survey
wording of questions
strong wording could influence answers
population
group we want info abt
census
collects data from every individual
sample
subset of people that data is collected form (helps make an inference about the population)
sample survey
uses an organized plan to choose a sample that represents a specific population
convenience sample
easy to reach
voluntary response sample
responding to open invite
random sampling
chance process to find sample
simple random sampling (SRS) of size n
every individual in the popualtion has an equal chance of getting chosen
systemic random sample
sampling through intervals
strata-stratafied random sampling
classify population into groups of similar individuals choose a SRS in each stratum combine to form sample
cluster sample
the population is divided into natural groups (called clusters), and then entire clusters are randomly selected. After that, all individuals within the chosen clusters are included in the sample.
matched pairs design
this is an experimental design that has similar subjects/the same subject go thorough treatment and not go through treatment to compare the effect of the treatment. Chance used to decide which unit in the pair receives treatment
randomized block design
experimental design that divides the population into blocks and randomly assigns within the block, finally compares both blocks
placebo effect
When participants in an experiment respond to a treatment simply because they believe they are receiving it, not because the treatment itself has any real effect.
researcher bias
When the expectations or beliefs of the researcher influence the outcome of a study (often unintentionally).
lack of realism
limits our ability to apply the conclusions of an experiment to the settings of greatest interest (Association is not strong or consistent)
statistically significant
an observed effect so large that it would rarely occur by chance can imply causation, range would be set during the planning process
randomized comparative experiment
ability to treat all subjects the same in every way expect for the actual treatments
double blind
neither the subject nor the research/those who interact with them knows who has received treatment
explanatory variable
The variable that is changed or categorized to explain differences in another variable.
Think of it as the cause or input.
Example: In a study of how study time affects test scores, study time is the explanatory variable.
response variable
Response Variable (Dependent Variable)
The variable that is measured to see how it changes based on the explanatory variable.
Think of it as the effect or outcome.
Example: In the same study, the test score is the response variable.
control group
gets an inactive treatment or baseline treatment
completely randomized design
treatment is assigned to all experimental units by chance