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norm
standard or expected pattern of behavior, beliefs, or values that is established and maintained by a group
explicit norms include…
laws or rules
implicit norms include…
unwritten social expectations
informational social influence
influence of others that leads individuals to conform because they believe others possess more accurate information or knowledge, especially in ambiguous or uncertain situations
obedience
act of following orders from an authority figure, often involving a change in behavior to comply with explicit commands
obedience can be influenced by…
perceived legitimacy and power of the authority figure
obedience typically occurs within a…
hierarchical structure
normative social influence
influence of other people that leads individuals to conform to be liked and accepted, or to avoid rejection, by the group
conformity
act of aligning one’s beliefs, attitudes, or behaviors to match those of group or social norms
social contagion
spontaneous spread of behaviors