Introduction to International Marketing

Flashcards covering key concepts from an introductory lecture on International Marketing.

International Marketing

Marketing activities across national boundaries.

The International Marketer’s Task

Creating value by meeting the needs and wants of customers across national boundaries.

Global Trade

Trade across national boundaries that leads to more job opportunities and promotes a more even distribution of wealth.

Global Competition

Results in more choices, higher quality, and lower prices for consumers.

Four Trends Affecting Global Business

Growth of the WTO, rise of open trade agreements, spread of Internet and networked communication, and focus on managing the global environment.

What Impacts International Trade?

Company scandals, wars, natural disasters, financial disruptions, inconsistent trade policies and populist developments.

Globalization of Markets

Increasing due to more foreign customers, competitors, and suppliers.

Foreign-Controlled Companies in U.S.

Significant amount of foreign investment in various U.S. industries.

Revenues from International Sales

Many American brands generate significant revenue from international sales, sometimes exceeding domestic sales.