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Diversification?
Expanding into different products and income sources to reduce risk.
10 Marker Structure?
Intro → Audience → Revenue → Hesmondhalgh → Conclusion
Audience?
Websites and apps allow newspapers to reach global audiences and increase readership.
Revenue?
The Times = paywall and subscriptions. Daily Mirror = advertisements.
Hesmondhalgh?
Media companies minimise risk and maximise profit.
Hesmondhalgh Application?
Print sales declined so newspapers expanded online to maintain profits and reduce risk.
Conclusion?
Technology has reduced demand for print newspapers but increased digital revenue and audience reach.