Philps

trends driving strategy

1. aging population with chronic illness

2. global resource constraints

3. increasing consumer engagement

4. digitalisation

to adress it the company focuses on 3 core innovation areas

1. AI

2. workflow technology

3. product life cycle

5 stages of lifecylce service portfolio

plan & deisgn

implement & integrate

monitor & optimise

prevent & maintain

upgarde & secure

innovation strategy built around 3 pilllars

focus and scale

collaborate / co create

working backwards

3 dif partnerships for 3 dif purpose

commercial: for market development

piblic - private: for acess to knowledge and data

clinical: for real time feedback

to do this philps relies of 4 enablers

• people and experiences

• data and technology

• governance and trust

• partnerships and new business models