DECA Entrepreneruship Presenting Vocab

Value Proposition

what makes your product/service unique and desirable.

Target Market

your ideal customers.

Market Segmentation

dividing your audience into specific groups based on demographics, behavior, etc.

Competitive Advantage

what sets you apart from competitors.

Unique Selling Proposition (USP)

the specific benefit that makes people choose you.

Scalability

your business’s potential to grow.

Business Model

how you make money (subscription, direct sales, freemium, etc.).

Feasibility Analysis

determining if your idea is practical and profitable.

SWOT Analysis

strengths, weaknesses, opportunities, threats.

Exit Strategy

how investors or founders might eventually leave the business (acquisition, IPO, etc.).

Revenue Streams

ways your business earns income.

Profit Margin

how much profit you make after costs.

Fixed Costs

costs that don’t change (rent, salaries).

Variable Costs

costs that vary with production (materials, shipping).

Break-even Point

when your revenue equals your costs.

Seed Funding

initial capital to start a business.

Return on Investment (ROI)

how much return you get from the money you put in.

Cash Flow

the money moving in and out of your business.

Bootstrapping

funding your business without external investors.

Brand Identity

how your brand looks, feels, and is perceived.

Customer Acquisition

gaining new customers.

Customer Retention

keeping your existing customers.

Go-To-Market Strategy

how you’ll launch and promote your business.

Social Proof

reviews, testimonials, or influencer endorsements.

Guerrilla Marketing

low-cost, creative marketing tactics.

KPIs (Key Performance Indicators)

metrics to measure success (like conversion rates or customer lifetime value).

Supply Chain

how you get your product from production to customer.

Inventory Management

keeping track of your stock.

Standard Operating Procedures (SOPs)

established methods for completing tasks.

Quality Control

ensuring your product/service meets standards.

Risk Mitigation

strategies to reduce potential problems.