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Confounding variable
An unforeseen factor that is related to the explanatory and response variable and generates an apparent relationship between two variables
Observational study
A study without imposing treatments; you cannot infer a cause and effect relationship
Retrospective observational study
Examine current or past data for a set of individuals
Prospective observational study
Follow a sample of individuals into the future collecting data
Experiment
A study where different treatments are imposed on subjects
Census
Collects data from all individuals in a population
Simple random sample
A sample in which every group of a given size has an equal chance of being choen
Cluster random sample
Population is divided into clusters, SRS of clusters is taken, and all individuals between chosen clusters are sampled
Stratified random sample
Population is divided into strata based on a similar characteristic, SRS within each stratum is taken, selected individuals are combined into a larger sample
Systematic random sample
Randomly choose a point, then sample at a fixed periodic interval
Bias
A systematic tendency to favor certain responses over others
Variation
A measure of precision
Undercoverage bias
When part of the population has a reduced chance of being included in a sample
Non-response bias
When individuals chosen for a sample don’t respond
Voluntary response bias
When an invitation is sent out to all individuals in a population to participate and those choose to participate differ from those who don’t
Question-wording bias
When survey questions are confusing or leading
Self-reported response bias
When individuals inaccurately report their own traits
Principles of a well-designed experiment
Compares at least two treatment groups
Random assignment of treatments
Replication
Control of potential confounding variables where appropriate
Placebo
“Fake” treatment that is similar to the treatments being tested
Placebo-controlled
The use of a placebo to determine if an effect is truly due to the treatment and not simply because of the placebo effect
Single-blinding
When subjects are not aware of the treatment being administered
Double-blinding
When both the subjects and the researchers are not aware of the treatment being administered
Matched pair design
A form of a randomized bloc design that uses blocks of two similar experimental units, one receiving each treatment, or both receiving both treatments in random order
Statistically significant difference
Difference larger than would be expected and is evidence that the treatment caused the effect
Convenience sample
A sample that involves selecting readily available members of the population rather than using any underlying probability-based selection