Merchandising

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6 Terms

1
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What makes up merchandising

  • visual or display marketing

  • layout of selling area: flow of customers

2
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What products contribute to effective merchandising

  • variety

  • flexibility - rotation, seasonal, events

  • branding, co-branding, product placement

  • group product display

  • ease of access

  • promotions

3
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Convenience Goods

stable products that are regularly bought

4
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Impulse goods

goods purchased without significant thought process

5
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Shopping products

goods that require research and compared with other brands

6
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Specialty Goods

goods that are unique to the brand; higher willingness to pay

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