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Implicit Psychologist
Everyone is trying to figure out why they do what they do — also a naive psychologist
Self-reflection
Awareness of oneself as an object in the world primarily because others are aware of you.
Self- Evaluation
The process by which individuals assess and judge their own self-worth.
Locus of Control
The degree to which individuals believe they have control over events affecting them, distinguishing between Internal and External.
Psychological Reactance
The theory that when individuals perceive a reduction in their freedom to act, they experience discomfort and may react against this loss.
Reference Group Theory
The idea that individuals evaluate themselves against the standards and beliefs of certain groups they're associated with.
the self has a conflict between two pressures
self-accuracy and self-enhancement
three assumptions we make about ourselves
The self is consistent
The self is the originator of behavior
The self is seperate and unique
Leon Festinger’s four tenets
We have a drive to evaluate our opinions and abilities
We first attempt to evaluate ourselves through objective and nonsocial measures
We compare only to those that are similar to ourselves
When interactions are constrained we will attempt to increse similarities between ourselves and others
William James’ pretentions
real self/ideal self = self-esteem
social cognition
Thinking or knowing about other people OR “The study of how people interpret, analyze, remember, and use information about the social world”
representative heuristic
judging something based on how well it fits a representative
availability heuristic
judging something based on how available that information is (overestimating the amount of shark attacks)
Fritz Heider
father of attribution theory
that the observer and actor are influenced by disposition of the observer and the situations
Kelley’s theory - Principle of Covariation
if there is no distinctiveness then it is a dispositional characteristic, if there is distinctiveness then it is a situational characteristic
low self-monitoring
More internally guided
More likely to say what one believes
Cares less about what others think
high self-monitoring
Controls emotions well
Good actors
Sensitive to situational cues
Behavior guided by situational demands
BAV
Behavior, Affect, Values
Attitude process model
Strong Attitude is a BAV automatically expressed that is unconscious
Weak Attitude is a BAV that is actively retrieved or created, is conscious
Martin Fishbein’s Theories
•Reasoned Actions Model
• Planned Behavior Model
Induced Compliance Paradigm
-When people are forced to comply to something by external pressure such as a professor’s assignment
-Individuals look for external justification of their behavior to reduce dissonance
three ways attitudes form
Learning (association & reinforcement)
Observing (modeling, etc.)
Direct Experience