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Rhetoric
the study of effective, persuasive language use; according to Aristotle, use of the “available means of persuasion”
Speaker
a term used for the author or the person whose perspective (real or imagined) is being advanced in a speech or piece of writing
Purpose
one’s intention or objective in a speech or piece of writing
Audience
one’s listener or readership; those to whom a speech or piece of writing is addressed
context
the set of circumstances or facts that surround a particular event, situation, etc. (i.e. what is happening in the world politically, socially, economically, etc.)
Exigence
an urgent problem or issue that a writer feels compelled to address
Choices
The moves a writer makes to enrich his/her writing (through patterns of diction, syntax, organization, rhetorical strategies, etc.)
Appeals
rhetorical strategies, specifically these three: logos, pathos, and ethos; when used in a balanced way, they create an effective use of rhetoric
tone
the speaker’s attitude toward the subject or audience
logos
a Greek term that means “word”; an appeal to logic; one of Aristotle’s three rhetorical appeals
Pathos
a Greek term that refers to suffering but has come to be associated with broader appeals to emotion; one of Aristotle’s three rhetorical appeals. Think of this as an effort to incite empathy.
Ethos
a Greek term referring to the character of a person; his or her “ethics.” one of Aristotle’s three rhetorical appeals
Narration
recalling an event or series of events; telling a story
Description
writing that includes many specific details and emphasizes the senses by painting a picture of how something looks, sounds, smells, tastes, or feels (utilizes imagery)
Exemplification
writing that provides a series of examples—facts, specific cases, or instances—and turns a general idea into a concrete one to make an argument clearer and more persuasive to the reader
Compare&Contrast
writing that juxtaposes two things to highlight their similarities and differences
Classification&Division
writing that sorts material or ideas into major categories so that readers can make connections between things that might otherwise seem unrelated
Definition
writing that establishes common ground or identifies areas of conflict to ensure that writers and their audiences are speaking the same language
Cause&Effect
writing that analyzes the causes that lead to a certain effect or, conversely, the effects that result from a cause
Process Analysis
writing that explains how something works, how to do something, or how something was done
Trope
Artful diction the use of language in a non literal way
diction
Word choice
scheme
a pattern of words or sentence construction used for rhetorical effect (example: parallelism, as in “The bigger they are, the harder they fall.”)
Syntax
Sentence structure
Style
the distinctive quality of speech or writing crated by the selection and arrangement of words and figures of speech
Repetition
Repeating a word or phrase within a sentence or poetical line in order to emphasize an idea
Parallelism
The repetition of similar grammatical or syntactical patterns
Juxtaposition
Placement of two things side by side for emphasis
Cumulative sentence
An independent clause followed by subordinate clauses or phrases that supply additional detail
Periodic sentence
A sentence that builds towards and ends with the main clause
Hortative sentence
A sentence that urges or strongly encourages
Inverted sentence
A sentence in which the verb precedes the subject
Rhetorical question
A question asked more to produce an effect than to summon an answer
Alliteration
The repetition of the same sound or letter at the beginning of the consecutive words or syllables
Anaphora
The repetition of words at the beginning of successive clauses
Antimetabole
The repetition in an inverted order to sharpen a contrast
Simile
A figure of speech that uses the words “like” or “as” to make a comparison between two things
Metaphor
A figure of speech or trope through which one thing is spoken of as though it were something else, thus making an implicit comparison
Imagery
Vivid use of language that evokes a reader’s senses
Allusion
An indirect reference, often to another text or a historical event
Asyndeton
Leaving out conjunctions between words, phrases, and clauses
Polysyndeton
The deliberate use of a series of conjunctions
Hyperbole
Exaggeration for the purpose of emphasis
Irony
A contradiction between what is said and what is meant
Metonymy
A metaphoric use of an aspect of something to represent the whole
Oxymoron
A figure of speech that combines two contradictory terms
Paradox
A statement that seems contradictory but is actually true
Personification
Assigning lifelike characteristics to inanimate objects
Zeugma
A construction in which one word modifies or governs often in different, sometimes incongruent ways
Anecdote
A short and amusing or interesting story about a real incident or person
Allegory
A story, poem, or picture that can be interpreted to reveal a hidden meaning, including a historical, political, philosophical, or religious one
Analogy
A comparison between two things, typically on the basis of their structure and for the purpose of explanation or clarification
Antecedent
The word, phrase, or clause referred to by a pronoun
Connotation
The non literal, associative meaning of a word
Denotation
The strict, literal, dictionary definition of a word
Didactic
Writing that is meant to teach or instruct
Euphemism
A more agreeable or less offensive substitute for a generally unpleasant word or concept
Mood
The prevailing atmosphere or emotional aura or work
Parody
A work that closely imitates the style or content of another with the specific aim or comic effect
Satire
A work that targets human vices and follies or social institutions and conventions for reform or ridicule