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Health belief model
Adapted theory from the behavioral sciences to health problems
Health belief model components
Behavior depends mainly on two variables:
The value placed by an individual on a particular behavioral goal
The individual’s estimate of the likelihood that a given action will achieve that goal
Health belief model constructs
Perceived susceptibility
Perceived severity
Perceived benefits
Perceived barriers
Perceived susceptibility
Person’s opinion of the chances of getting a disease
Perceived severity
Person’s opinion of the seriousness of a condition and it’s consequences
Perceived benefits
Person’s opinion of the efficacy of the advised action to reduce risk or seriousness of impact
Perceived barriers
Person’s opinion of the physical and psychological costs of the advised action
Cues to action
Strategies to activate “readiness” to take action
Protection motivation theory
Originally developed to explain inconsistencies in research on fear appeals and attitude changes
Rogers (1983)
Cognitive processes for protection motivation theory
Threat appraisal
Coping appraisal
Threat appraisal
An evaluation of the factors that influence the likelihood of engaging in an unhealthy behavior
Is dependent on someone’s perceived vulnerability and perceived severity
Coping appraisal
An evaluation of the factors that influence the likelihood of engaging in a recommended preventative response
Consists of response efficacy and self-efficacy
Perceived vulnerability
A person’s estimate of the degree of personal risk for a specific health hazard is a current unhealthy behavior continues
Response efficacy
The person’s expectancy that complying with recommendations will remove the threat
Self determination theory
Organismic approach, assumes that human beings act on their internal and external environments to be effective and to satisfy a full range of their need
Composed of 5 mini theories:
Causality orientations theory
Goal contents theory
Cognitive evaluation theory
Basic psychological needs theory
Organismic integration theory
Types of motivation
Intrinsic motivation
Extrinsic motivation
Amotivation
Intrinsic motivation
Motivation to do an activity for its own sake or the pleasure it provides
Extrinsic motivation
Multidimensional:
External regulation
Introjected regulation
Identified regulation
External regulation (dimension of extrinsic motivation)
Purest form of extrinsic motivation
The individual engages in a behavior solely to receive a reward or to avoid punishment / controlled by reward and punishment
Introjected regulation (dimension of extrinsic motivation)
Represents the incomplete internalization of a regulation
Actions performed for ego involved reasons
Identified regulation (dimension of extrinsic motivation)
The individual freely chooses to carry out an activity that is not considered to be enjoyable per se, but which is though to be important to achieve a personal goal
Amotivation
The absence of motivation toward an activity
Metatheory
Combination of theories, provides the framework to understand the reasons for people's underlying behaviors
Basic psychological needs theory
The various motives that individuals have for an activity are driven by psychological needs that have as their basis a striving toward growth and the actualization of personal potential
Three needs of the basic psychological needs theory
Competence, relatedness, autonomy
Multidimensional nature of intrinsic motivation
Knowledge: the pleasure of engaging in an activity to learn something new or about the activity
Accomplishment: the pleasure of engaging in an activity to achieve a goal
Stimulation: experiencing pleasant sensations from the activity itself