4.1.8.5 Merit and Demerit goods

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What is a merit good?

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1

What is a merit good?

  • one that is deemed to be beneficial for society but is under-provided by the market.

  • Therefore, the market fails to fully supply that good to meet the needs of society.

  • Merit and demerit goods rely on value judgements

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2

When will a merit good operate?

  • where social benefit is greater than private benefit.

  • There is a positive externality from providing the good, so the government is likely to intervene for the good of society and increase supply.

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3

What do merit goods suffer from? What does this lead to?

  • under provision in the market Consumers lack perfect information and would under-consume products that society believes would benefit them

  • The under-consumption of merit goods leads to market failure

  • The government intervene in the market in order to increase the supply of this type of good or service

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4

What are examples of merit goods?

  • Vaccinations: When individuals get vaccinated, they protect themselves from disease, but they also contribute to herd immunity, reducing the risk of disease transmission within the community.

  • Clean energy: The use of clean and renewable energy sources, such as solar or wind power, can be considered a merit good because it reduces carbon emissions and air pollution, benefiting society in terms of reduced environmental damage

  • Public libraries: While individuals benefit from using libraries, they also contribute to a more literate and informed society.

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5

Draw the diagram for merit goods

  • The good/service is seen to provide benefits to society over and above those to the individual consumer i.e. there is an additional external benefit of providing the good.

  • Individuals will only consider their own private costs & benefits and demand Q of the good.

  • However, society would benefit to a greater extent if the demand for merit goods is higher leading to a quantity at Q1.

  • The additional benefit/positive externality can be measured by the blue shaded area.

<ul><li><p>The good/service is seen to provide benefits to society over and above those to the individual consumer i.e. there is an additional external benefit of providing the good.</p></li><li><p>Individuals will only consider their own private costs &amp; benefits and demand Q of the good.</p></li><li><p>However, society would benefit to a greater extent if the demand for merit goods is higher leading to a quantity at Q1.</p></li><li><p>The additional benefit/positive externality can be measured by the blue shaded area.</p></li></ul>
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6

What’s a demerit good?

  • one that is deemed to be bad for society but is over provided by the market.

  • A demerit good will operate where private benefit is greater than social benefit.

  • The over-consumption of demerit goods leads to market failure

  • There is a negative externality from providing the good so the government is likely to reduce or eliminate the supply of the good for the benefit of society.

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What are examples of demerit goods?

  • High Caffeine Energy Drinks

  • High-fat, high- sugar & high- salt foods

  • Violent films and games

  • Hands-free cell phones in vehicles

  • Alcohol fraud and binge drinking

  • Tobacco products

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8

Draw the diagram for demerit goods

  • The good is seen to be bad for society and is over-consumed by the market.

  • Individuals will only consider their own private costs & benefits and demand Q of the good.

  • However, society would benefit to a greater extent if the demand for merit goods is lower leading to a quantity at Q1.

  • This negative externality can be measured by the blue shaded area.

<ul><li><p>The good is seen to be bad for society and is over-consumed by the market.</p></li><li><p>Individuals will only consider their own private costs &amp; benefits and demand Q of the good. </p></li><li><p>However, society would benefit to a greater extent if the demand for merit goods is lower leading to a quantity at Q1.</p></li><li><p>This negative externality can be measured by the blue shaded area.</p></li></ul>
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9

What is Perfect knowledge or perfect information?

  • Perfect knowledge or perfect information is a theoretical concept

  • which occurs when all consumers in a market are fully aware of price, quantity available and all other relevant information for all products when making buying decisions.

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10

What is Information asymmetry?

  • occurs when some parties in a transaction have more information regarding the product than others.

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11

Example of perfect information

  • Gina goes to buy a diamond. She has perfect knowledge about diamonds: she knows how to test for originality, their price per carat, size, colour, and cuts.

  • In this case, the seller won’t be able to sell her a diamond at a supernormal profit, because Gina wouldn’t purchase it.

  • Gina will be able to rationally choose the right diamonds at the right price.

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12

What is information failure?

  • a type of market failure where consumers or producera

  • do not have perfect knowledge

  • have asymmetric knowledge

  • means that there is imperfect information

  • Without having full information about a product, it is difficult for consumers and producers to make decisions regarding price, quality and other relevant factors when buying and selling

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13

Example of imperfect information

  • Sarah, who doesn't know much about diamonds, will go to a diamond merchant with imperfect information.

  • She will be unaware of the price and quality characteristics of diamonds.

  • She will trust the seller and could buy a diamond at a significantly higher price than the market price.

  • Therefore, she will make an irrational choice due to imperfect information

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14

What can imperfect information lead to?

  • the under provision of merit goods and the over provision of demerit goods as people are ill-informed regarding the benefits or other wise of such goods

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