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cognition
The process by which we focus on ideas, remember them, and work with them, involving decision-making, problem-solving, language, perception, and memory.
concepts
The groupings or categories you use to classify related images, ideas, information, events, or objects based on their shared similarities.
prototype
the best, shining example or representation of a concept
exemplar model
suggests each example within a group or category is a good representation of the concept
schemas
refers to conceptual frameworks organized into clusters of knowledge that help you make sense of new information.
reasoning
The purposeful use of facts and available information to form coherent thoughts, draw conclusions, and make progress toward goals.
Inductive Reasoning
a line of reasoning that uses the available facts to build a theory. This “bottom-up” approach involves making generalizations from specifics.
Deductive Reasoning
using experience and existing knowledge to form a theory that allows you to interpret subsequent information and observations.
Decision-Making
The process by which you assess alternatives and select the best option.
Algorithm
A step-by-step procedure that systematically attempts all possible solutions.
intuition
an instant sense of understanding that does not require reasoning (going with your gut)
heuristic
A guideline, mental shortcut, or “rule of thumb” designed to quicken thinking while making decisions.
Decision Aversion
a reluctance to choose among available options
Overconfidence
We give ourselves too much credit for what we think we know and how well we know it and for our good judgment. confidence is most likely when knowledge is either particularly high (we’re an expert) or particularly low (we actually know almost nothing
Availability heuristic
A guideline or mental shortcut that something must be common if examples easily come to mind.
Representativeness heuristic
A guideline or mental shortcut that depends on the best example of a category that comes to mind.
The Gambler’s Fallacy
the mistaken belief that because something has previously happened less frequently, it is now more likely
law of small numbers
the mistaken belief that limited or small samples represent the broader population
Survivorship Bias
giving too much credit to successes while undervaluing failures
belief perseverance
holding on to existing beliefs despite minimal or even contrary evidence
confirmation bias
occurs when we seek out and prefer information that agrees with preconceived notions and then interpret information in a way that affirms existing beliefs
anchoring heuristic
the original starting value exerts more influence than it should
Problem-solving
The mental processes we use to assess and figure out complex issues or work out unclear situations to reach a goal.
subgoal analysis
breaks a large problem into smaller steps
backward search
starting at the end and working back toward where you are right now
means-end analysis
focuses your attention on the goal and the best means of getting to it
insight
a sudden feeling of comprehension that leads to a solution
Functional fixedness
Only considering an object’s most common use.
Fixation
occurs when you focus too much on one aspect of a problem and fail to consider alternatives
Mental set
The reliance on a strategy that previously worked to solve a similar problem.
Language
A communication system consisting of symbols (usually words) and rules to systematically organize those symbols to convey information.
Linguistic determinism
The theory that the language you use dictates your thoughts.
phonemes
the raw sounds of language
morphemes
the smallest unit of language that conveys meaning
lexicon
a collection of a language’s morphemes
syntax
how words combine
semantics
the study of meaning within words
Grammar
the rules that guide word creation and sentence formation
receptive vocabulary
what you understand
productive vocabulary
what you can say
Sarcasm
The use of ironic or satirical wit to convey an alternate or opposite meaning.
Intelligence
The ability to learn from experience, adapt to, and shape environments.
Fixed mindset
The view that intelligence is stable and unchangeable.
Growth mindset
The view that intelligence is malleable and a quality to cultivate.
Creative intelligence
generates new ideas and materials.
Analytical intelligence
works with information
practical intelligence
the ability to apply previous knowledge and skills to adapt to your environment. include soft survival skills: being aware of the surroundings, navigating public transportation, learning the unwritte n social rules for dining out, knowing how to be a good neighbor, making friends with local merchants, and avoiding dangerous situations.
two-factor theory of intelligence
general intelligence (g), a general factor that underlies all mental abilities, and
specific skills (s), specific factors unique to each task.
Crystalized intelligence (gC)
The ability to draw upon previous knowledge and experience.
Fluid intelligence (gF)
The ability to understand new information, solve novel problems, decipher abstract relationships, and use logical reasoning in unfamiliar environments.
Bodily-Kinesthetic Intelligence
Your ability to control your body movements and skillfully handle objects
Interpersonal Intelligence
Your ability to gauge others’ feelings, moods, and motivations and respond appropriately
Intrapersonal Intelligence
Your ability to know yourself, to be self-aware, and to understand your emotions, motivations, beliefs, thought processes, and values
Linguistic Intelligence
Your ability to adeptly use language, including sensitivity to sounds and rhythms of words, and strong verbal skills
Logical-Mathematical Intelligence
Your ability to analyze problems, engage in abstract thinking, work conceptually, identify logical patterns, and work well with numbers
Musical Intelligence
Your ability to think in rhythms and sounds, appreciate pitch and timber, and produce music
Naturalist Intelligence
Your ability to be in tune with nature, engage with the environment (e.g., hiking, camping), and show interest in identifying animals, insects, and plants in nature
Spatial Intelligence
Your ability to accurately visualize complex and abstract forms, and to think and work with pictures and images
existential intelligence
the ability to ask and address profound questions about the meaning of life, human existence, human origins, and death.
digital intelligence
captures individuals’ ability to work with digital mediums, use technology effectively, and adapt to the digital world
cultural intelligence
one’s effectiveness at interacting with people from other cultures and dealing with problems related to cultural differences
emotional intelligence
The social ability to detect, appraise, and express appropriate emotions in yourself and others.
divergent thinking
identifying many possible solutions
convergent thinking
identifying a single correct solution
Intelligence quotient (IQ)
The numeric representation of how a person’s mental abilities compare to others of their same chronological age.
Flynn effect
The finding that IQ scores at the societal level in industrialized nations have been steadily increasing over decades.