7.4 Types of Innovation and 7.5 and 7.6

What question is asked along the horizontal axis of the markets-and-technology framework?

Does the innovation build on existing technologies or create new ones?

The most common type of innovation is Blank______ innovation.

incremental

The business structure that is linear and has producers at one end and consumers at the other is known as a(n)

pipeline

Which of the following are types of innovation?

• incremental

• radical

• architectural

• disruptive

Which type of innovation applies to existing markets and existing technologies?

incremental

True or false: Platform businesses are organized as traditional linear pipelines.

False

Which of the following statements about platform businesses is true?

They can grow faster than pipeline businesses.

Using known components, based on existing technologies, in a new configuration to create a new market is known as

architectural innovation

Which of the following statements about a business pipeline is true?

It is the traditional system of horizontal business organization.

Which three strategy focus shifts happen when moving from a traditional pipeline business to a platform business model?

• a shift from customer value to ecosystem value

• a shift from internal optimization to external interactions

• a shift from resource control to resource orchestration

What question is asked along the horizontal axis of the markets-and-technology framework?

Does the innovation build on existing technologies or create new ones?

An enterprise that creates value by matching external producers and consumers in a way that creates value for all participants and that depends on the infrastructure that the platform manages is a(n)

platform business

Which of the following are advantages of platform businesses compared to pipeline businesses?

• They unlock new sources of value creation and supply.

• They scale efficiently by eliminating gatekeepers.

• They benefit from community feedback.

A strategy focus shift from customer value to ecosystem value is part of moving from a(n):

traditional pipeline business to a platform business model