Chapter 16: The Business of Content Marketing

affiliate marketing

a form of marketing where a business pays a commission to a third-party website or individual for new traffic, customers, or sales

content audit

the process of creating a website inventory that includes all of its assets, from cornerstone pages to blog posts

dropshipping

the act of selling another comapny’s products at your own set price without keeping goods in stock

influencer

an individual with a large online following via social media, email, or web traffic who may participate in affiliate marketing but also uses their name and likeness to promote products for an additional fee

online portfolio

a website where an individual or team hosts their work for others to see

reseller

an individual or company that purchases products or services and then resells them to others