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Quantitative Research
research that collects & reports data primarily in numerical form
Qualitative Research
research that relies on what's seen in field or naturalistic settings more than on statistical data
Scientific Research
series of experiments on one topic
Data
facts & statistics collected together for reference/analysis
Correlation/Covariation
extent to which 2 variables are related
Causation
cause & effect relationship in which 1 variable controls the changes in another variable
Hypothesis
testable prediction, often implied by a theory
independent Variable (IV)
experimental factor that is manipulated
variable whose effect is being studied
Dependent Variable (DV)
outcome factor
variable that may change in response to manipulations of the IV
Empirical Research
research that operates from the ideological position that questions about human behavior can be answered only through controlled, systematic observations in the real world
Normative Research
descriptive research approach designed to determine standard values for specific variables within a population
Variable
factor that can change in an experiment
Positive Relationship
association between 2 variables in which they increase or decrease together
Negative Relationship
relationship between variables characterized by an increase in 1 variable that occurs with a decrease in the other variable
Cross-Sectional Study
study in which a representative cross section of the population is tested or surveyed at one specific time
Time-Series Study
longitudinal research in which a researcher gathers the same type of information across two or more time periods
Confounding Variable
factor other than the IV that might produce an effect in an experiment
Probabilistic Relationship
increases in X are associated with increases (or decreases) in the probability of Y occurring, but those probabilities are not certainties
Spurious
not genuine, not true, not valid
Null Hypothesis
hypothesis that there is no significant difference between specified populations; any observed difference being due to sampling or experimental error
Alternative Research Hypothesis
hypothesis that the researcher wants to support; predicting that a significant difference exists between the groups being compared
Non-Directional Hypothesis
predicts the existence of a relationship, not its direction
Directional Hypothesis
hypothesis that makes specific prediction about the direction of the relationship between 2 variables
Selection Bias
unintended differences between the participants in different groups
Control Group
group in an experiment that isn't exposed to the treatment
Experimental Group
group in an experiment that's exposed to the treatment
Field Experiment
experiment conducted in the participants' natural environment
External Validity
extent to which we can generalize findings to real-world settings
Internal Validity
extent to which we can draw cause-and-effect inferences from a study
Observational Studies
studies in which the researcher observes and statistically analyzes certain phenomena in order to assist in establishing new principles/discoveries
Random Assignment
assigning participants to experimental and control conditions by chance, thus minimizing preexisting differences between those assigned to the different groups
Random Sampling
sample that fairly represents a population because each member has an equal chance of inclusion
Research Design
specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed
Replication
repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
Replicability
degree to which a study can be repeated with similar results
Sample of Convenience
collection of individuals that are easily available to the researcher
Survey Experiment
survey research technique in which the interviewing process includes experimental randomization in the survey stimulus
Categorical Variable
variable that names categories (whether with words or numerals)
Central Tendency
mean, median, mode
Continuous Variable
quantitative variable that has an infinite number of possible values that are not countable
Dispersion
range, standard deviation, variance
Histogram
graph of vertical bars representing the frequency distribution of a set of data
Mean
numerical average of the data
Measurement Metric
type of values that the variable takes on
Median
value of the case that sits at the exact center of our cases when we rank the values of a single variable from the smallest to the largest observed values
Mode
most frequently occurring score(s) in a distribution
Interval Variable
variable used for observations that have numbers as their values
the distance between pairs of consecutive numbers is assumed to be equal
Nominal Variable
variable used for observations that have categories, or names, as their values
Ordinal Variable
qualitative variable that incorporates an ordered position, or ranking
Outlier
value much greater or much less than the others in a data set
Skewness
extent to which cases are clustered more at one or the other end of the distribution of a quantitative variable rather than in a symmetric pattern around its center
Standard Deviation
computed measure of how much scores vary around the mean score
Variance
standard deviation squared
68-95-99.7 rule
in a normal model, about 68% of values fall within 1 standard deviation of the mean, about 95% fall within 2 standard deviations of the mean, and about 99.7% fall within 3 standard deviations of the mean
Central Limit Theorem
as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution
Confidence Interval
range of values within which a population parameter is estimated to lie
Frequency Distribution
arrangement of data that indicates how often a particular score or observation occurs
Normal Distribution
bell-shaped curve, describing the spread of a characteristic throughout a population
Population
group that researchers want to make statistical inferences about
Sample
subset of the population
unit that is measured in experiments
Sampling Distribution
distribution of values taken by the statistic in all possible samples of the same size from the same population
Standard Error of the Mean
standard deviation of a sampling distribution
Statistical Inference
process of using data obtained from a sample to make estimates or test hypotheses about the characteristics of a population
Chi Squared
used to determine if there are significant differences in the distribution of two data sets
used to determine if two populations are homogeneous when compared to each other.
Correlation Coefficient
statistical index of the relationship between two things (from -1 to +1)
Critical Value
value that the test statistic must exceed in order to reject the null hypothesis
Pearson's R
statistic that measures the direction and strength of the linear relation between two variables that have been measured on an interval or ratio scale
P-Value
probability level which forms basis for deciding if results are statistically significant
Statistical Significance
statistical statement of how likely it is that an obtained result occurred by chance
Statistically Significant Relationship
a conclusion, based on the observed data, that the relationship between two variables is not due to random chance, and therefore exists in the broader population
Type 1 Error
rejecting a true null hypothesis
Type 2 Error
failing to reject a false null hypothesis
Alpha Level
probability level used by researchers to indicate the cutoff probability level (highest value) that allows them to reject the null hypothesis
Critical Region
area in the tails of the comparison distribution in which the null hypothesis can be rejected
Bivariate Regression
means only two variables are being analyzed, and researchers sometimes refer to this case as "simple regression".
Multivariate Regression
uses the values of several variables to explain variability in another variable
Unstandardized B Coefficient
slope of the regression
for every 1 increase in IV. the DV increases by B
A (constant)
y-intercept of the regression
when the IV is 0, the DV is A
R Squared Statistic
amount of variation in Y explained by X
Adjusted R Squared Statistic
amount of variation in Y explained by X, adjusted for the number of independent variables used to make the estimate
Dummy Variable
variable for which all cases falling into a specific category assume the value of 1, and all cases not falling into that category assume a value of 0.
Ordinary Least Squares (OLS)
method for estimating the parameters of a multiple linear regression model
estimates are obtained by minimizing the sum of squared residuals
Residual
observed - expected
Reverse Causality
situation in which the researcher believes that A results in a change in B, but B, in fact, is causing A
Correlation =/=
causation
Omitted Variable Bias
bias that arises in the OLS estimators when a relevant variable is omitted from the regression
Perfect Multicollinearity
when there is an exact linear relationship between any two or more of a regression model's IVs
Extrapolation
the act of estimation by projecting known information
invalid because it is outside the scope of the data
Data Mining
process of analyzing data to extract information not offered by the raw data alone