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Photography
involves the art and technique of capturing images using a camera. It includes the process of gathering light and electromagnetic radiation through a lens and recording it onto a medium like photographic film or a digital sensor. Today, photography is one of the most popular hobbies and pastimes. With nearly everyone having access to a camera, many people even make a living as photographers.
Abstract art
is an art created from unnatural objects, such as shapes, formats, and geometric patterns. Often based on figures and landscapes, this style of art conveys purity, spirituality, and simplicity. Abstract art focuses on patterns, colors, compositions, lines, processes, and textures. Also referred to as non-objective or concrete art, it typically features non-representational work. For over a century, abstract art has been inspiring viewers. One of the best aspects of abstract art is its openness to interpretation; it invites you to approach it with an open, curious mind ready to explore and discover.
Pop art
is one of the most famous art movements that emerged from consumerism, commercial culture, and mass media, this art form uses everyday objects like newspapers, road signs, bottle cans, comic strips, and other popular commercial items to convey its message. In pop art, artists can incorporate images of celebrities, names, and even logo designs into their works. They have the freedom to draw inspiration from any source or object. A key feature of pop art is the use of vibrant, bright colors, making it easily recognizable due to its unique VO characteristics. This art form often employs irony and humor to convey messages. Modern-day artists use a variety of materials and different types of media to create their pop art pieces.
Typography
art is a contemporary style that utilizes modern BLANK to arrange text in a way that effectively conveys a message. This art form uses letters of the alphabet to express specific feelings, techniques, and brand identity. In essence, it is the art of arranging letters typography art is a crucial element of contemporary art design, widely used in the print and web design industry.
Literature
crosses all written languages and encompasses a wide range of written works including poetry, essays, plays, biographies, fiction, non-fiction, satires, and more. Writers create art with literature through the organization of words that give pleasure, and while reading is enjoyable, those words are often critiques of society.
Anime and manga
Japanese animated cartoons and comics, respectively, have garnered a significant following among Filipino youth. The industry has seen notable growth recently. captivating many young Filipinos through Japanese-produced anime and manga available on various platforms such as cable TV, streaming sites, and print media.
Spoken word poetry
originated with the Beat poets of the 1950s and 60s, who performed their work in coffeehouses and bars. Today, it has evolved into a dynamic and diverse art form practiced worldwide.
Wattpad
represents a novel and innovative form of literature in the digital age. It serves as a platform where writers from diverse backgrounds can share their stories with a global audience. Unlike traditional publishing, BLANK allows for immediate feedback and interaction between authors and readers, creating a dynamic and collaborative storytelling experience. With millions of stories covering various genres, BLANK has become a breeding ground for new voices and naratives that may not have found a platform in traditional publishing channels. Through BLANK, literature is democratized, empowering aspiring writers to showcase their creativity and connect with readers worldwide.
E-commerce
short for electronic commerce, refers to the buying and selling of goods and services over the internet. It enables individuals and businesses to engage in transactions for physical goods, digital products, and services through electronic means. Many businesses either operate entirely online or use e-commerce platforms to complement their existing distribution channels, thereby reaching a broader audience. The realm of e-commerce is dynamic and lucrative, offering opportunities for profitability and growth. The COVID-19 pandemic boosted the demand for e-commerce, as Filipinos began working and studying from home. The leading e-commerce platforms in the Philippines are Shopee, Lazada, Zalora, and Beauty MNL. These platforms sell products from Asia-Pacific markets that have free trade agreements with the Philippines. The most popular product categories include beauty, electronics, fashion, furniture, health, and household care.
Internet penetration and mobile connectivity
is the first key factor that contributes to the rise of e-commerce in the country. Philippines has experienced significant growth in internet penetration, with more people gaining access to affordable mobile data plans and smartphones. This widespread connectivity enables a larger portion of the population, both in urban centers and rural areas, to shop online conveniently. As internet infrastructure continues to improve, more Filipinos are engaging in e-commerce activities from the comfort of their homes or on-the-go.
young and tech-savvy population
The second contributing factor is the BLANK in the country. A sizable demographic of young Filipinos, known for their familiarity and comfort with digital technologies, drives the demand for e-commerce. This tech-savvy generation grew up with smartphones, social media, and online platforms, making them early adopters of online shopping and digital payments. Their preferences for convenience, variety, and competitive pricing contribute significantly to the growth of e-commerce platforms catering to their needs.
economic growth and urbanization
The third contributing factor is BLANK. BLANK in the Philippines have led to shifts in consumer behavior. KISTE disposable incomes and changing lifestyles favor the convenience of online shopping over traditional retail experiences. Urban areas, in particular, see a concentration of e-commerce activity due to higher population density and better access to delivery services. Another factor that contributes to the rise of e-commerce is the improved payment systems. The evolution of secure payment gateways and digital wallets has been crucial in overcoming initial consumer concerns about online transactions. Trusted payment methods, such as credit cards, debit cards, and e-wallets, provide safe and efficient ways for Filipinos to make purchases online. As these systems become more accessible and reliable, they encourage more people to shop online without hesitation.
bayanihan
The concept of BLANK fosters a sense of community and collective support. In e- commerce, this translates to group buying activities where communities pool resources to avail discounts or support local sellers together. Online marketplaces and social media platforms often facilitate these group initiatives, promoting solidarity and economic cooperation among Filipinos.
Utang na loob
emphasizes reciprocity and indebtedness, often influencing consumer loyalty in e-commerce. Filipinos tend to patronize businesses that provide good service or offer quality products, fostering a cycle of trust and repeat transactions. Positive reviews and referrals within online communities further reinforce this value, as individuals feel obliged to repay good treatment with continued patronage.
Hiya
guides behavior in e-commerce by encouraging individuals to uphold their reputation and avoid actions that could bring shame or embarrassment. It promotes ethical conduct in online transactions, such as honoring commitments, being transparent about product or service details, and resolving disputes respectfully. Sellers and buyers alike strive to maintain ta online integrity, contributing to a trustworthy digital marketplace.
balikbayan spirit
reflects the strong emotional ties Filipinos abroad maintain within their homeland. In e-commerce, this manifests through the purchase of Filipino products and services online to stay connected with their cultural roots or to send gifts to loved ones back home. Platforms that cater specifically to overseas Filipinos thrive on this sentiment, offering a range of goods and services that evoke nostalgia and facilitate cross-border transactions.
pagmamalasakit
encourages Filipinos to show care and concern for others, extending to their online behavior. This value drives support for social enterprises that promote charitable causes or advocate for environmental sustainability. Online fundraising campaigns and donations for those in need are common manifestations of this value, reflecting a broader commitment to social responsibility and community welfare.
Pakikisama
underscores the importance of social harmony and cooperative relationships. In e-commerce, this value promotes fair and respectful interactions among sellers, buyers, and online communities. Negotiations are conducted with consideration for mutual benefit disputes are resolved amicably, and collaborative efforts are made to enhance the overall online shopping experience. This fosters a positive environment where trust and camaraderie flourish contributing to the growth and sustainability of e-commerce in the Philippines.
2nd Century AD:
Early Chinese Influence During ancient times, the Philippines, known as Mal at the time, was actively engaged in trade with China. This exchange of goods and culture introduced significant culinary influences to Filipino cuisine. Among the imports were soy sauce, fish sauce, and stir-frying techniques, which had a profound impact on local cooking methods. This cultural fusion gave rise to a unique culinary style known as Filipino-Chinese cuisine. Dishes such as pancit and lumpia emerged as iconic examples of this fusion, blending Chinese flavors and cooking techniques with indigenous Filipino ingredients. Thus, the trade relations between the Philippines and China played a crucial role in shaping the culinary landscape of the region, laying the foundation for the diverse and f lavorful cuisine enjoyed by Filipinos today.
1100 AD:
Expansion of Culinary Trade Throughout its history, the Philippines has served as a hub of cultural diversity, with trade connections established with India, Thailand, and Japan playing a pivotal role in shaping its culinary landscape. These trade routes facilitated the exchange of a wide array of spices and flavors from across Asia, which seamlessly integrated into Filipino cuisine, enriching traditional dishes with depth and complexity. This cultural fusion gave rise to new culinary creations that reflected the diverse influences present in the archipelago. The infusion of international flavors not only contributed to the evolution of Filipino cuisine but also highlighted its adaptability and receptiveness to external influences.
16th Century:
Spanish Colonization The arrival of the Spanish in the Philippines marked a significant culinary transformation, as they introduced new culinary practices and ingredients that left a lasting impact on Filipino cuisine. With their arrival came the adoption of cutlery and the introduction of Christmas feast traditions, such as the practice of stuffing turkeys or chickens, known as relleno. Additionally, Spanish culinary techniques and ingredients became integrated into Filipino cooking, leading to the incorporation of rice-meat dishes like paella and hearty stews. These Spanish influences not only expanded the culinary repertoire of Filipinos but also contributed to the development of dishes that are now considered staples of Filipino cuisine. The Spanish colonization played a pivotal role in shaping the culinary identity of the Philippines, leaving behind a legacy that is still evident in the country's diverse and flavorful dishes today.
19th Century:
Fusion of Chinese and Spanish Flavors During the BLANK century, a culinary fusion emerged in the Philippines with the establishment of restaurants serving Chinese cuisine under Spanish names. This unique dining experience showcased a synthesis of Chinese and Spanish culinary traditions, reflecting the multicultural influences present in Filipino gastronomy. These restaurants offered a diverse array of dishes that combined the flavors and techniques of both cuisines, creating a fusion cuisine that appealed to local tastes and preferences. The blending of Chinese and Spanish culinary elements not only enriched Filipino cuisine but also demonstrated the adaptability and creativity of Filipino chefs and cooks. This fusion cuisine continues to be celebrated, serving as a testament to the rich culinary heritage of the Philippines shaped by centuries of cultural exchange and interaction.
20th Century:
Rise of Filipino Restaurants The emergence of turo-turo and carinderia establishments marked a significant shift in Filipino dining culture, offering affordable and hearty meals that catered to the local palate. These eateries became fixtures in Filipino communities, serving as hubs for social gatherings and culinary exploration. With the globalization of Filipino cuisine, fueled in part by the Filipino diaspora, Filipino restaurants began to gain popularity worldwide, attracting both Filipino expatriates and international diners eager to experience the rich flavors of Filipino cooking. Alongside the spread of Filipino food, the introduction of American foods and modern kitchen technology further influenced Filipino culinary practices, bringing innovations like burgers, fries, and microwave cooking into Filipino households. This fusion of traditional Filipino dishes with contemporary influences reflects the dynamic nature of Filipino cuisine and its ability to evolve with changing tastes and culinary trends.
1940s-1950s:
The Boodle Fight Phenomenon The boodle fight, introduced by the U.S. military, emerged as a communal eating tradition in the Philippines. Initially linked to military conflicts, where soldiers shared meals hastily prepared and laid out on banana leaves, it has since evolved into a cherished cultural celebration. The boodle f ight symbolizes the resilience and adaptability of Filipino food culture, transforming from a survival tactic in t imes of war to a joyful expression of camaraderie and abundance. Today, the boodle fight remains a popular way to enjoy Filipino cuisine, emphasizing community, solidarity, and the shared experience of dining together
Adobo
is hailed as the Philippines' national dish. While bearing a Spanish name, it's undeniably Filipino, featuring a unique blend of vinegar and soy sauce to tenderize and slow-cook meat until it reaches melt-in-your mouth perfection. Another dish reminiscent of our Spanish influence is Arroz a la Cubana which is a hearty meal that comprises ground meat, raisins, potatoes, and plantains, served alongside rice and crowned with a sunny side-up egg. Our local desserts also showcase a Western influence. Leche Flan, reminiscent of Spanish flan and French crème caramel, presents a velvety, creamy custard enveloped in a luscious golden caramel sauce a delectable indulgence that beautifully concludes any Filipino feast.
INTERNET MEDIA
is a means of communicating using the internet. This can include personal communication with text, images, links, videos and voice. Internet media also includes commercial communication such as digital advertising and business communication such as online collaboration. The following are common examples of internet media.
Blog
The word BLANK is a combined version of the words Web and Log. At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates.
Digital Advertising
BLANK is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email mobile , search engines, apps, affiliate programs and websites to show advertisements and messages to audiences.
Podcast
A Blank is the streaming age’s answer to radio. The dictionary definition of a BLANK is a digital audio file you can download or listen to over the Internet
Podcast
Today, Blanks are an extremely popular form of audio entertainment and have progressed beyond being downloadable radio shows. Each podcast is a series created by a host and then published episode-by-episode online, where subscribers can then download and listen to each episode when it’s released
Email Email (electronic mail)
is the exchange of computer-stored messages from one user to one or more recipients via the internet. BLANKs are a fast, inexpensive and accessible way to communicate for business or personal use. Users can send emails from anywhere as long as they have an internet connection
Livestreaming
Blank is the process of broadcasting video content, recorded in real-time, to a target audience over the internet. It’s a highly authentic and reliable way to communicate, as no editing happens before the video content is transmitted.
Microblogging
is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online
BROADCASTING MEDIA
BLANK is the inclusion of different mediums that are used for communicating , transmitting , and broadcasting to the public or masses. It uses a wide range of audio-visual materials as well as electronic or electro magnetic mediums to share news, information, entertainment, ads, etc with the target audiences or general public
Broadcast media
is defined as different media channels or broadcasters such as the television , content internet , audio podcasts, video , and others. The primary purpose of broadcasting media is to broadcast and communicate with the public
Radio Production
It is a form of audio advertising. They provide the public with pre-recorded content, primarily including commercial topics. It conducts various programs and gives information based on the people’s interests.
Spot Announcements
These are short positive comments on the product. They are less cost-consuming.
Sponsored programs
A program will be planned and executed with the help of music and entertainment to detail the product. It is cost-consuming and would be chosen mainly by big brands and products.
Broadcast Television
Advertisers prefer television as their better way to reach the target audience because it plays a crucial role in today’s world. Cable TV advertising can be one example of it which is limited to national media only. It reaches out to many people with its unique filming ideas. Many business people use this media for promoting their network among middle-class families.
Advertising Films
These films are commercial films that come up with a unique concept of demonstrating their product through video and audio content. It involves taglines and the overall description of the product. It is very effective because people often get more attracted to the visual media, which is why many business people go for advertising films to market their products
Slides
are posters displaying product details using colors pictures, and various font styles. They are usually displayed on big screens in movie theatres. They can be seen in the interval or before the movie’s start. They are not expensive as advertising films
Video Advertising
These are like advertising films, but that does not come up with any story. They include the business details in the form of a short video. They can be displayed in pubs, theatres, and 3D roadside pictures
Print media
refers to any form of mass communication that is physically printed on paper or other materials, such as newspapers, magazines, outdoor billboards, brochures, newsletters, and books
Newspaper
The first Philippine newspaper was established in 1811, making it the oldest form of media in the country. However, even though it has outlived over two centuries, it’s still the most popular type of media in the Philippines.
Magazines
provide us with detailed and well-written articles on various topics such as food, fashion, lifestyle, sports, finance, and so on that it’s hard not to get hooked.
Direct mail
BLANK marketing may sound outdated or passé in this digital age, but it’s still the preferred form of print media by big companies.
Outdoor advertising
usually comes in two print media forms: billboards and transit posters. Since prospective consumers only have fleeting exposure to billboards and transit posters, the photos must be attention-getting and the copy brief.